Gate News message, April 24 — China’s central bank (PBoC) and seven other government agencies jointly issued the Financial Products Network Marketing Management Measures, which will take effect on September 30, 2026. The new regulations systematically govern financial product online marketing activities.
Under the measures, only approved financial institutions, their proprietary platforms, and authorized third-party internet platforms may conduct financial product network marketing. The regulations explicitly prohibit providing network marketing services for illegal activities including illegal fundraising, virtual currency issuance and trading, and unlicensed forex margin trading.
The measures establish detailed requirements for marketing content authenticity, risk disclosure, algorithm recommendations, pop-up advertisements, account naming, trademark usage, cooperation models, and data and personal information protection. The regulations also clarify supervisory responsibilities and enforcement measures for financial management departments, cyberspace authorities, telecommunications regulators, and market supervision agencies.
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