Social platform X (formerly Twitter) officially launches the “Paid Partnership” label feature, allowing creators to directly select the label when posting promotional content, eliminating the need to add “ad” or “sponsored” in the text. This move makes crypto KOL sponsored posts more transparent, and undisclosed promotions may face account suspension.
(Background recap: X will require paid ads to be labeled—violators risk account bans!)
(Additional background: Letter to Web3 teams: KOL marketing is a double-edged sword—how to use it correctly?)
Table of Contents
Toggle
- Feature Details: One-click labeling replaces manual tagging
- Crypto KOL Sponsored Ecosystem Faces Reshuffle
- From “Self-Discipline” to “Enforcement”
X official account @XCreators announced the launch of the “Paid Partnership” disclosure feature. Creators can now label content paid for or incentivized by third parties through a built-in tag, replacing the previous manual insertion of “ad” or “sponsored” in posts.
Feature Details: One-click labeling replaces manual tagging
According to X, the feature is now available on iOS and web, with Android version expected soon. Creators can check the “Paid Partnership” option before posting, and the system will automatically display the corresponding label below the post.
X Creators states that the platform aims to reflect the “real pulse of humanity,” with transparency as a core principle. The official emphasizes that undisclosed promotional content “erodes user trust in the timeline,” and clear labeling helps strengthen platform credibility and protect the integrity of the “global public square.”
The platform also updated the “Paid Partnerships Policy,” clarifying disclosure requirements. Previously announced, creators violating labeling rules may face account restrictions or bans.
We’re rolling out content disclosures to enhance transparency on the platform, starting with the “Paid Partnership” label.
You can now clearly disclose when organic content is paid for or incentivized by a third party, without having to include “ad” or “sponsored” in the copy. pic.twitter.com/5wyVdTUlJC
— Creators (@XCreators) March 1, 2026
Crypto KOL Sponsored Ecosystem Faces Reshuffle
This feature significantly impacts the crypto industry. For a long time, crypto KOL paid promotions lacked standardized labeling, making it difficult for investors to distinguish whether a seemingly “personal opinion” recommendation was genuine or paid promotion.
Earlier this year, X announced that all paid promotions must be labeled, with violations risking account bans. Now that the feature is live, enforcement may intensify.
Additionally, creators still need to ensure their promotions comply with local laws, including the U.S. Federal Trade Commission (FTC) regulations on advertising disclosures.
From “Self-Discipline” to “Enforcement”
Previously, crypto KOL disclosures largely relied on self-discipline—some voluntarily added “NFA” (not financial advice) or “sponsored,” but many chose not to label at all. With this built-in disclosure mechanism, the obligation shifts from “ethical self-regulation” to “platform enforcement.”
For Web3 teams and KOLs frequently promoting projects on X, this change could alter existing marketing collaborations and add a filtering layer for retail investors assessing information authenticity.
Disclaimer: The information on this page may come from third parties and does not represent the views or opinions of Gate. The content displayed on this page is for reference only and does not constitute any financial, investment, or legal advice. Gate does not guarantee the accuracy or completeness of the information and shall not be liable for any losses arising from the use of this information. Virtual asset investments carry high risks and are subject to significant price volatility. You may lose all of your invested principal. Please fully understand the relevant risks and make prudent decisions based on your own financial situation and risk tolerance. For details, please refer to
Disclaimer.
Related Articles
South Korea plans to ban corporate investments in stablecoins, and USDT and USDC may be excluded from the permitted scope.
Gate News Report, March 7 — According to Korean media, the Korea Financial Services Commission is drafting the "Corporate Virtual Currency Trading Guidelines," which may exclude stablecoins from the permitted investment scope. The guidelines will outline the standards for listed companies and registered professional investment firms to trade digital assets for investment or financial purposes. To prevent reckless investments in the early stages of the market, regulators have decided to exclude dollar-pegged stablecoins such as Tether (USDT( and USD Coin )USDC( from the allowable investment range.
GateNews6m ago
India's CRS Reporting Framework to Cover Digital Assets
The Indian Government has amended tax rules for digital assets, effective January 01, 2026, to enhance compliance and reporting. The changes clarify the treatment of crypto assets, financial institutions, and low-risk accounts, aiming for greater transparency in the digital finance landscape.
TheNewsCrypto32m ago
Emphasize technological neutrality! The Federal Reserve: The capital recognition method for "tokenized securities" should follow that of traditional securities
The Federal Reserve and other agencies have issued new guidelines for the banking industry, requiring tokenized securities to follow the same regulatory capital standards as traditional securities, emphasizing that technological form does not affect the method of capital calculation. This reflects regulatory authorities' focus on the legal nature and risk assessment of financial assets, demonstrating the gradual integration of banks and blockchain finance, which helps banks evaluate the risks and costs of tokenization businesses.
区块客2h ago
Pan Gongsheng: Continue to intensify the crackdown on illegal financial activities such as virtual currency speculation, with a focus on financial risk containment
People's Bank of China Governor Pan Gongsheng stated at the National People's Congress that over the past year, financial risks have been orderly resolved, and the financial system has operated stably. In the future, efforts will continue to combat illegal financial activities, prevent financial risks, and closely monitor the impact of external shocks.
GateNews5h ago
Florida State Senate unanimously passes stablecoin regulation bill, establishing a state-level payment stablecoin regulatory framework
The Florida State Senate passed Bill 314 on March 6th with a 37-0 vote, establishing a regulatory framework for payment-type stablecoins and prohibiting issuers from paying interest. The accompanying House bill will also be submitted for the governor's signature. Meanwhile, another bill was passed to protect the trade secrets of virtual currency businesses.
GateNews5h ago
The negotiations on the "Clarity Act" enter a critical window, with high-level White House officials directly involved in pushing forward
Solana Policy Institute President Kristin Smith commented on the legislative progress of the "Clarity Act," stating that despite facing resistance, the complexity of the bill ensures its long-term viability. The involvement of the White House and traditional financial institutions in negotiations are new features. If the Senate can complete review by March or April, there is hope to push the legislation forward before July. Trump's support also increases the likelihood of the cryptocurrency legislation passing.
GateNews6h ago
