Hong Kong-based Web3 gaming company Boyaa Interactive International announced that it is seeking shareholder approval to purchase up to 70 million USD worth of cryptocurrencies over the next year. The company explicitly states that it will utilize “idle cash reserves during the current crypto market downturn” for this strategic deployment. If completed, this infusion will increase its crypto treasury to nearly 3 billion USD. Boyaa Interactive is currently the 23rd largest corporate Bitcoin treasury in the world.
Strategic Logic of Contrarian Deployment: Active Moves During a 45% Market Drop
The background of Boyaa Interactive’s plan is quite clear. Since October last year, the overall cryptocurrency market has declined by about 45%. Most corporate crypto treasuries (except Strategy and BitMine Immersion Technologies) have ceased weekly regular purchases, and several Bitcoin miners have gradually sold off some holdings. Boyaa Interactive’s contrarian decision is to deploy idle cash during the market lows, rather than chasing gains at high levels.
The company states that, if approved by shareholders, it will prioritize investing in “highly liquid, large-cap, well-recognized, and relatively valuable cryptocurrencies,” explicitly excluding illiquid long-tail assets, and will focus on mainstream assets such as Bitcoin.
Current Holdings and the Asia-Pacific Competitive Landscape
(Source: Bitcoin Treasuries)
Between August and November 2024, Boyaa Interactive purchased approximately 80.5 million USD worth of Bitcoin. It currently holds 4,091 BTC, which, at the current price of about 68,195 USD, amounts to a market value of approximately 2.8 billion USD; it also holds 302 ETH, valued at about 2,040 USD each, totaling roughly 621,200 USD.
Top Three Bitcoin Treasuries Among Asia-Pacific Companies
Japan’s Metaplanet: Continues weekly accumulation strategy, now the largest corporate Bitcoin holder in Asia-Pacific.
China’s Next Technology Holding: Maintains the second-largest crypto treasury in Asia-Pacific.
Hong Kong’s Boyaa Interactive: Holds 4,091 BTC, ranking as the 23rd largest corporate Bitcoin treasury globally.
After completing the 70 million USD expansion plan, Boyaa Interactive’s position in the Asia-Pacific corporate crypto treasury landscape may be further strengthened.
Dual-Track Strategy of Web3 Gaming and Crypto Treasury Expansion
Boyaa Interactive transitioned from traditional online card and board games to the Web3 gaming sector at the end of 2023. In January 2024, it made its first Bitcoin purchase, clearly signaling a strategy to tightly link crypto reserves with business transformation.
One of its core products is a Web3 version of its early 2000s Texas Hold’em online platform, offering Bitcoin rewards and crypto prizes, integrating crypto assets directly into user gaming experiences. The treasury expansion plan is positioned as a dual-capital deployment for financial investment and Web3 game development, rather than merely asset allocation.
Frequently Asked Questions
Why is Boyaa Interactive choosing to expand its crypto treasury during a market downturn?
Boyaa Interactive explicitly states that its plan aims to utilize “idle cash reserves during the crypto market’s weakness,” adopting a contrarian strategy of accumulating during lows. Unlike many companies that pause purchases during market declines, Boyaa opts for proactive deployment, aiming to build long-term holdings at relatively low prices.
What is Boyaa Interactive’s current position among global corporate crypto treasuries?
According to BitcoinTreasuries.NET data, Boyaa currently holds 4,091 BTC, making it the 23rd largest corporate Bitcoin treasury worldwide and the third largest in Asia-Pacific, behind Japan’s Metaplanet and China’s Next Technology Holding. After this additional purchase, its total treasury size could expand to nearly 3 billion USD.
Is the 70 million USD purchase plan confirmed?
The plan is pending shareholder approval. If approved, Boyaa will purchase up to 70 million USD worth of crypto assets over the next year using idle cash reserves, focusing on mainstream cryptocurrencies with high market capitalization, liquidity, and market recognition.
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