Gate News message, April 19 — ATT Global announced a strategic partnership with ENI on April 17 to connect real-world advertising formats with blockchain-based systems. The collaboration merges physical advertising experiences with decentralized technologies, creating Web3-driven enterprise applications and user engagement models.
At the core of the initiative is transforming human attention into a programmable and measurable digital asset. ATT Global’s ecosystem, which incorporates Real-World Assets (RWA) and Decentralized Physical Infrastructure Networks (DePIN), will leverage ENI’s enterprise-grade Layer 1 blockchain to implement this approach at scale. Physical advertising channels such as billboards and retail displays will track user interactions and convert them into blockchain-based activity, making engagement quantifiable, transferable, and monetizable within Web3 environments.
ENI’s modular blockchain architecture is designed to support enterprise-level workloads through Mainnet, Hub, and AppChain structures, supported by a parallel execution engine that enhances scalability and performance. Organizations can deploy customized AppChains under unified governance frameworks, tailoring blockchain solutions to their specific operational and regulatory needs.
The partnership aims to convert traditional Web2 traffic into Web3 engagement using physical-world entry points. By linking offline interactions with blockchain execution, users engaging with physical advertisements can trigger blockchain-based actions such as rewards distribution, identity verification, or participation in decentralized campaigns. This approach is expected to improve user engagement while providing businesses with verifiable data and greater transparency.
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