The Smarter Web Company has moved to strengthen its core business with a fresh acquisition. The UK-listed firm confirmed it acquired Squarebird Agency Ltd. It is a profitable digital agency based in Bristol. CEO Andrew Webley said the deal aims to improve recurring revenue and cash flow.
While supporting the company’s long-term Bitcoin treasury strategy. The purchase comes as SWC continues to balance its operating business with its growing digital asset focus. Management framed the move as a key step in executing its broader 10-Year Plan.
Deal Structure and Financial Details
SWC acquired Squarebird for a total net consideration of about £1.69 million. The payment structure includes a mix of shares, cash and deferred elements. According to the Smarter Web Company, the deal values Squarebird at roughly 2.5 to 3 times EBITDA. That management is described as disciplined pricing. Squarebird brings solid fundamentals. The agency generates about £1.4 million in annual turnover and roughly £542,000 in EBITDA
SWC emphasized that the business is already profitable. It is well established in the UK digital services market. Importantly, the acquisition is expected to add meaningful recurring revenue. The company said around 40% of Squarebird’s revenue base is recurring over a five-year period. That steady income stream appears central to the strategic logic behind the deal.
Strengthening the Core Operating Business
Webley said the acquisition directly supports SWC’s core web design and digital marketing operations. The company wants to build a stronger services base that can perform through different market cycles. Management believes Squarebird’s delivery track record and client relationships will help achieve that goal.
The firm also highlighted improved cash flow resilience as a key benefit. Stable operating income gives SWC more flexibility as it continues executing its Bitcoin treasury approach. Rather than relying only on capital markets. The company appears focused on building internal cash generation. This fits SWC’s broader positioning. The company has repeatedly said it aims to combine a functioning operating business with a digital asset strategy. Rather than pursuing Bitcoin exposure alone.
Market Reaction and Strategic Context
Early community reaction has been mostly supportive. Many investors view the move as a practical step during a period of Bitcoin volatility. Some commentators said strengthening recurring revenue could reduce balance sheet pressure in weaker crypto markets.
However, not everyone is fully convinced. At least one critic questioned the timing. They suggest the company should prioritize Bitcoin accumulation while prices remain soft. Still, management has made clear that operational strength remains part of its long-term playbook.
Looking Ahead
For SWC, the Squarebird deal signals a continued focus on building durable revenue alongside its Bitcoin strategy. Furthermore, the company believes stronger cash flow will support disciplined execution over time. While the crypto market remains choppy. SWC appears to be betting that steady operating growth and digital asset exposure can work together in the years ahead.
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