With a simple melody and easy-to-learn dance, Baby Shark created the record for the first video in YouTube history to surpass 10 billion views, with a total global view count exceeding 15 billion. This children’s song, originating from the South Korean education company SmartStudy, has developed into a massive cultural phenomenon encompassing merchandise, TV shows, and movies.

Today, Baby Shark is extending its massive influence into the encryption space, trying to convert Web2 traffic into Web3 Ecological value.

The global influence of Baby Shark and its Web3 transformation

Baby Shark, as a phenomenon IP that has captured the hearts of people worldwide through viral dissemination, is entering the Web3 space with the community-driven meme coin $BABYSHARK. Inspired by the Baby Shark cultural legacy, this initiative brings fans and Web3 enthusiasts together in a vibrant decentralized ecosystem.

Pinkfong’s Web3 game project Baby Shark Universe (BSU) has highlighted $BABYSHARK as an exciting advancement in exploring innovative Web3 applications of the Baby Shark IP. BSU has expressed enthusiasm for integrating this token into its ecosystem, providing fans with new interactive opportunities in the Web3 space.

The core ecosystem of Baby Shark Universe

BSUNIVERSE is headquartered in Singapore and is the publisher of the "Baby Shark Universe" project, having obtained official authorization for the popular IPs "Pinkfong" and "Baby Shark" from Pinkfong. The project is built on Web 3.0 technology and aims to create an open-world ecosystem that everyone can easily participate in.

In 2025, this IP officially entered the blockchain field, launching the Baby Shark Universe (BSU) project. This project is positioned as a "hybrid entertainment platform" aimed at connecting traditional entertainment (Web2) with the blockchain ecosystem (Web3), creating an immersive metaverse that integrates 2D and 3D interactions.

Users can participate in social, creative, and gamified activities through virtual avatars. The vision of BSU is to create a fun, inclusive, and user-friendly new experience that allows Baby Shark to completely change the way fans interact with the digital world.

Analysis of the Dual Token Economic Model

In the Baby Shark encryption ecosystem, there are two main tokens: BSU and BABYSHARK, which serve different functions and roles.

BSU token

BSU is the official token of Baby Shark Universe, following the BEP-20 standard:

• Total supply: Fixed at 850 million tokens
• Distribution ratio: Ecosystem (25%), Ecosystem reserve (24%), Team (10%), Private placement (8%), Public offering (1%), etc.
• Core uses: Purchase virtual items, pay service fees, governance voting, unlock land and creative tools.

BABYSHARK Meme Coin

$BABYSHARK is the first community-driven meme coin inspired by Baby Shark, dedicated to bringing the global Baby Shark phenomenon into the decentralized world of Web3:

• Total Supply: 420, 690, 000, 000, 000, 000 $BABYSHARK
• Tax Mechanism: 5% buying and selling tax (1% liquidity, 4% marketing)
• Distribution Ratio: Pre-sale (60%), Liquidity (30%), CEX Listing Reserve (10%)

Market performance and latest data

As of September 10, 2025, according to the latest market data from Gate, the basic data for BSU is as follows:

• Current price: $0.106 (an increase of 65.6% from the issue price)
• 24-hour increase: +5.8% (driven by community activities and ecological partnerships)
• Market cap: $11.72 million

According to earlier data (around January 2025), the price of BABYSHARK Meme coin was $0.03375, with a 24-hour trading volume of $264.33K and a market capitalization of $34.22M.

Please note: The prices in the cryptocurrency market fluctuate very frequently, and the above data is a snapshot at a certain historical point in time. For the latest real-time price information, it is recommended that readers visit the Gate exchange or other professional cryptocurrency market websites for inquiries.

Price Prediction and Future Outlook

There are significant differences in the long-term valuation of BSU across different platforms, highlighting its dual attributes of both IP value and the volatility of meme coins.

• Short-term outlook for 2025: Gate predicts a high of $0.25 (potential return +150%), supported by factors including IP fan conversion and exchange liquidity incentives.
• Mid-2026: Target price of some models $0.4728 (cumulative return +370%), relying on the growth of the metaverse user base and the validation of GameFi item economy.
• Long-term 2030: Conservative range $0.3848 – $0.5766, aggressive prediction reaches $0.7403 (requires successful implementation of ecological developer tools and cross-platform experience).

These predictions are for reference only; actual performance depends on various factors such as project development progress, overall market conditions, and regulatory environment.

How to participate in the Baby Shark encryption ecosystem

exchange trading

Users can conduct spot trading of BSU through exchanges such as Gate. Gate exchange held a BSU trading competition from August 18 to 25, 2025, providing an incentive prize pool worth 424,809 BSU.

Ecological Participation Method

In addition to simple buying and selling transactions, users can also participate in the Baby Shark encryption ecosystem in the following ways:

• Participate in airdrop events through the points mechanism of Gate Alpha
• Engage in the community-driven BABYSHARK Meme coin ecosystem
• Keep an eye on potential future releases of games, virtual land, and creative tools.

Project Advantages and Risk Analysis

Core Advantages

Baby Shark encryption ecosystem has several significant advantages:

• IP monetization impact: Leveraging a fan base of 1 billion, reducing user acquisition costs
• Capital endorsement: Received investments from 11 institutions including Sui and GM Ventures, and collaborated with NFT projects like Pudgy Penguins
• Technical foundation: Developed based on the IMX ecosystem, using the Unity engine for multi-platform compatibility

potential risks

Investors also need to be aware of the following potential risks:

• Market volatility: The maximum drop within 30 days reached 28.21%, highly sensitive to sentiment
• Token confusion: Multiple "Baby Shark" related tokens (such as BABYSHARK) coexist, easily leading to misjudgments by investors
• Regulatory uncertainty: The combination of entertainment IP and encryption may trigger scrutiny in specific jurisdictions

Future Outlook

With the gradual development of the Baby Shark Universe metaverse and the addition of more partners, this encryption project based on the global phenomenon IP is attempting to forge a unique path that combines Web2 and Web3.

As Cheong Yong Kim, the CEO of Baby Shark Universe, said: "This initiative represents an important step in combining a globally beloved brand with the limitless possibilities of blockchain technology." Whether you are optimistic about its long-term development or just want to participate in the short term, it is essential to closely monitor the progress of ecological development and updates in token economics to make decisions that align with your own risk preferences.