MicroStrategy's CEO has been selling shares or issuing convertible bonds to buy coins, and has stated that he will never sell, even taking them to the grave. Why? No one is not for profit. In fact, he and the shareholders of MicroStrategy are following not coins, but stocks. As the coin price rises, the stock price rises even more, allowing the shareholders to sell their stocks for more profit. By the time the coins are worth nothing, they would have already sold their stocks, while the BTC held by MicroStrategy actually belongs to the retail investors who dumbly bought MicroStrategy's stocks, and they are the ones who suffer losses. In short, MicroStrategy is just using high-priced coins to sell stocks.