Many crypto enthusiasts believe that KOLs are very powerful, have insider information, and can help everyone make money.

But few people seriously consider a question:
Why are they able to do these things?
Essentially, they are just like us—ordinary people and crypto traders. The difference isn’t in IQ or secret channels, but in the path they choose.
Some people realize early on that instead of risking their own capital to handle volatility, it’s better to turn their attention into assets. They spend time managing accounts, building trust, and expanding influence. When their follower base takes shape, project teams will naturally reach out, offering promotion fees, quotas, and resources.
As a result, the profit structure changes.
Regular traders:
Invest real money, bearing the uncertainty of gains and losses.
KOLs:
Use traffic to secure stable income. A single promotion can yield hundreds or thousands of dollars in return. Market conditions have less impact on their cash flow.
When you see a recommended content and choose to enter the market, your profit or loss depends on the market; while a KOL only needs one exposure to secure their earnings.
This isn’t simply a matter of right or wrong, but about different roles and risk structures.
What truly deserves our reflection isn’t envy over who has insider information, but rather: Are you risking your principal to handle volatility, or are you building your own chips and bargaining power?