Complete Guide: Which Investment Broker to Choose to Start in 2026

The decision of which investment broker to use is crucial for those starting their journey in the market. With dozens of platforms available in Brazil, from traditional institutions to modern digital startups, it’s essential to understand the differences to make the best choice according to your profile and financial goals.

In recent months, the Brazilian investment market has undergone significant changes. More intuitive investment platforms, continuously decreasing competitive fees, and democratized access to sophisticated products have created a new landscape for new investors. Integrated financial education, robust security, and active support have become expected differentiators, no longer optional.

Why choosing the right broker is crucial for beginners

Selecting the right investment platform directly impacts your results. It’s not just about fees but how you feel when using the tool, whether you can easily track your investments, and if support is available when needed.

Market data shows that new investors seek three main elements: simple and straightforward interfaces, reduced costs, and proven reliability. Fortunately, modern institutions do not compromise on any of these aspects. Many also offer advanced financial education resources, real-time market analysis, and personalized recommendations.

Investment market overview in 2026

2025 marked the entry of millions of new investors into the Brazilian market, driven by easy access and financial education available through apps. This trend continues to accelerate in 2026, with:

• More accessible platforms: 70% of users utilize apps with integrated tutorials and educational support
• Cost reductions: Digital brokers operated with fees up to 80% lower compared to traditional institutions
• Diversified products: Opening to cryptocurrencies, global ETFs, and sustainability investments

Top investment platforms for new users

Below are the institutions that stand out most for beginners, each with specific strengths:

Nubank Investments – Leader in Digital Experience

Nubank has established itself as a pioneer in 100% digital banking services. Its broker (formerly Easynvest, now Nu Invest) has significantly expanded its product ecosystem in recent months.

• Main highlight: Extremely intuitive interface, especially via smartphone; integration with AI assistant for personalized recommendations
• Offered products: CDB with 220% of CDI returns, fractional shares, Bitcoin, ESG and tech-themed ETFs, real estate funds
• Cost structure: Zero brokerage for orders under R$ 1,000; free Pix withdrawals
• Unique advantage: Intelligent system that suggests investments based on your profile

XP Investimentos – Market Dominance with Innovation

Known for massive advertising campaigns and continuous modernization, XP remains one of the largest platforms in the country, serving millions of clients simultaneously.

• Main highlight: Global reach with access to 12 international stock exchanges; partnerships with Nasdaq and other relevant institutions
• Offered products: Brazilian and global stocks, cryptocurrency staking, private pension plans, advanced analysis tools
• Cost structure: R$ 1.90 or more in brokerage for Brazilian stocks; ETFs with no management fee in the first year
• Unique advantage: XP Future platform with virtual reality simulations

Toro Investimentos – Solid and Cost-Focused

Operating since 2010 and part of Santander Group, Toro has built a reputation as a reliable and economical institution, ideal for cost-conscious beginners.

• Main highlight: Practical platform available via app and browser, with a variety of features
• Offered products: Standard segment products, with a focus on day trading; perfect for those wanting to practice this type of operation
• Cost structure: Free basic operations, including stock brokerage—rare in the market
• Unique advantage: Especially suitable for beginner short-term traders

Rico Investimentos – Strategy Automation

Part of the XP group, Rico stands out for offering investment robots that automate decisions based on pre-established parameters.

• Main highlight: Algorithms that recommend portfolios; automation of long-term strategies
• Offered products: AI-recommended portfolios, R$ 0.99 fixed-rate day trading, automated investments
• Cost structure: Zero brokerage in ETFs and index funds
• Unique advantage: Rico Radar tool that sends real-time alerts via WhatsApp

Clear – Minimalism and Simplified Operations

Although under the XP brand, Clear operates as an independent entity, focusing on users seeking maximum simplicity and minimal costs.

• Main highlight: Exclusive focus on direct operations, without unnecessary complexities
• Offered products: Fractional shares, binary options, cryptocurrencies via partnership with Mercado Bitcoin
• Cost structure: Zero brokerage on all products; R$ 3.90 withdrawal fee
• Unique advantage: Clear Zen mode that prevents impulsive decisions by blocking operations after consecutive losses

BTG Pactual Digital – Purpose-Driven Investments

Following the trend of large institutions, BTG expanded its digital segment with a focus on sustainable and responsible investments.

• Main highlight: Green Finance certification; specialization in clean energy projects and ESG investments
• Offered products: Green Treasury with IPCA + 6% returns, carbon-neutral real estate funds, carbon credits
• Cost structure: No fees for initial investments under R$ 5,000
• Unique advantage: BTG Educa program with professional certification in personal finance

Órama – Leader in Financial Education

For those wanting to combine education and investment in one platform, Órama offers a complete ecosystem including planning tools.

• Main highlight: Over 150 free courses and live mentoring; integrated income tax calculator
• Offered products: Multi-market funds, LCI and LCA with daily liquidity, real estate crowdfunding
• Cost structure: No fees for initial investments; 10% performance fee on gains
• Unique advantage: Órama Start program that provides R$ 100 for first investments

MiTrade – Global Simplicity Focused on Cryptocurrencies

Offering an accessible and effective approach, MiTrade combines simplicity with international reach, ideal for beginners wanting global diversification.

• Main highlight: Global platform; access to over 500 different assets
• Offered products: Bitcoin, Ethereum, commodity contracts, international indices, emerging market stocks
• Cost structure: Spread from 0.03%; free Pix deposits
• Unique advantage: Mitrade Simulator tool allows practice trading without real risks

How to choose based on your investment style

Different investor profiles find better fit on different platforms:

For those valuing education: Órama offers the most comprehensive tutorials and mentoring
For short-term traders: Toro and Rico have features ideal for day trading
For global investors: XP and MiTrade provide international access
For automation enthusiasts: Rico’s robots reduce the need for continuous decisions
For maximum economy: Clear remains the most cost-effective in the market

Getting started: beginning your investment journey

No matter which investment platform you choose as a beginner, the process is simple:

1. Open an account: Fill in basic information and verify your identity
2. Make an initial deposit: Many platforms accept small deposits (from R$ 5 to R$ 100)
3. Start modestly: Don’t invest large amounts impulsively; experiment with small sums
4. Use educational tools: Almost all platforms offer simulators or tutorials
5. Ask questions and learn: Doubts are normal; use the available support

Conclusion

Choosing the best investment broker for beginners requires analyzing your priorities: education, costs, available products, ease of use, or focus on specific markets. The eight platforms presented represent the top of the current market, each with distinct strengths.

The key is not to find the “perfect universal broker,” but the one that best aligns with your specific needs as a new investor. Start small, keep learning, and scale up as your confidence and knowledge grow. The market is more accessible than ever for those ready to begin their investment journey.