Bruno Perini: The Age and Journey of One of Brazil's Greatest Financial Educators

When it comes to prominent Brazilian financial educators, Bruno Perini is a name that often comes up in conversations. But here’s the curiosity that intrigues many: how did someone just 38 years old manage to build an empire impacting millions of people? Bruno Perini’s age usually surprises because his achievements — multimillion-dollar businesses, massive digital influence, and an estimated net worth in the hundreds of millions — seem to belong to someone with many more years of experience.

This article goes beyond simply answering how old Bruno Perini is. We’ll explore how this native of Cabo Frio transformed a military career into one of Latin America’s largest financial education conglomerates, understand his investment philosophy, and discover why his journey captures so much attention from entrepreneurs and investors.

How Old Is Bruno Perini Really?

Born in 1988 in Cabo Frio, Rio de Janeiro, Bruno Perini turned 38 in 2026. This age, far from being a minor detail in his story, reveals something remarkable about timing, opportunity, and strategic decisions made early in his career.

Bruno Perini’s age takes on interesting proportions when we look at the timeline of his achievements: he started with financial education in his early 20s, established his first major project at 26, and by 32, he was a partner in one of the largest educational groups on the continent. This pace of progress suggests not only intelligence and work capacity but also an early understanding of the power of financial knowledge.

His personal identity goes far beyond mere chronological age. Bruno Perini cultivates an image of a mature young man — someone who combines the energy and adaptability of his generation with the discipline and strategic planning characteristic of much older professionals.

From Military Career to Digital Empire

Before becoming synonymous with financial education, Bruno Perini took a much less conventional path: he served as an artillery officer in the Brazilian Army for about a decade. This period was not merely a pause before his true calling — he himself attributes much of his later success to the principles acquired during that experience.

Military discipline, long-term strategic planning ability, and resilience in the face of challenges became invisible pillars upon which Bruno built his financial reputation. It was during this phase, with a stable salary in hand, that he began investing in stocks, even without specialized training in the area — just curiosity and a desire to learn.

This transition from military to educator was not abrupt. Bruno retained aspects of that background and translated them into the language of the financial market: method, consistency, disciplined execution. When he left the Army to pursue the digital and business path, he carried these mental tools that would prove decisive.

You More Rich: How It All Started

In 2014, at 26, Bruno Perini launched what would be his first major project: the blog Você MAIS Rico. Initially, it was a modest space dedicated to sharing personal lessons about finance, budgeting, and basic investments. There was no grand ambition to go viral or attract massive audiences — it was essentially a knowledge-sharing platform.

The shift to YouTube marked the turning point. As demand grew, Bruno understood that video education would be his main vehicle. Today, the Você MAIS Rico channel has over 1.5 million subscribers, establishing itself as one of Brazil’s largest financial content creators.

This growth was no coincidence. Bruno was consistent in his message: quality education, without magical promises of quick wealth. While many creators oscillate between trends and themes, he remained focused on developing a progressive curriculum on investments, passive income, and financial independence.

The Philosophy of Financial Freedom

At the core of Bruno Perini’s message is a specific concept: financial freedom doesn’t just mean accumulating money but regaining sovereignty over your own time and decisions. This fundamental distinction sets his approach apart from others in the financial education space.

According to Bruno, building this freedom rests on three pillars: continuous financial education, disciplined contributions, and a broad long-term vision. These aren’t principles originally his, but the way he synthesizes and communicates them has created schools of thought among his followers.

This philosophy found practical expression in his course Viver de Renda, one of his most marketed products. The course aims to teach not only investment techniques but also mental models about the relationship people have with money, risk, and planning.

Grupo Primo and Business Expansion

In 2020, Bruno Perini became a partner in Grupo Primo, led by Thiago Nigro, known online as O Primo Rico. This partnership marked a significant step up in his trajectory.

Grupo Primo operated as an aggregating corporation, bringing together: online courses in various formats, educational platforms like Finclass, podcast content, digital products, and various offerings within the financial ecosystem. Bruno’s entry exponentially expanded its reach and enabled cross-promotion among his channels and those of the group.

However, rapid growth also brought challenges. In 2022, Grupo Primo faced operational adjustments and layoffs, reflecting common turbulence in digital companies during consolidation phases. These episodes, though uncomfortable, demonstrated that even seemingly solid structures need to adapt to market fluctuations.

How Bruno Perini Makes His Money Work

Bruno Perini’s personal investment strategy is widely shared with his audience and follows principles of robust diversification. There’s no excessive concentration in a single asset class.

His portfolio includes: equities (stocks, ETFs, REITs generating passive income), fixed income (safety and liquidity instruments), private pension (focused on family estate planning), recurring digital businesses (courses and participation in Grupo Primo), and international investments (currency hedging and geographic diversification).

This composition reflects a mindset of balance: aggressive growth where risk capacity exists, but patrimonial protection where systemic risk or external events are present. Essentially, it’s the practical translation of his preached philosophy of freedom — building wealth in a way that protects your lifestyle regardless of future economic scenarios.

Wealth Built with Method

Market estimates place Bruno Perini’s net worth between R$100 million and R$200 million. These figures come from multiple sources: recurring revenue from online courses, substantial equity stake in Grupo Primo, returns from financial investments, and ongoing digital businesses generating cash flow.

Estimated monthly revenue fluctuates between R$1 million and R$2 million, although Bruno often emphasizes that much of these earnings are reinvested into products, infrastructure, and expansion — not just personal accumulation.

This detail is important: wealth isn’t just stored but continuously circulated through new investments. Again, it’s the philosophy in action — money as a tool to generate more opportunities, not merely as a status measure.

Influence Beyond the Screen

Bruno Perini isn’t just on YouTube. His presence extends through multiple channels: Instagram with millions of followers, the Os Sócios podcast (co-hosted with his wife Malu Perini), in-person educational events, and exclusive content platforms.

His communication strength lies in his ability to translate complex concepts into accessible language without losing depth. He speaks simultaneously to beginners just starting to learn about investments and to experienced investors seeking new perspectives.

This broad reach isn’t accidental. Bruno has developed over the years a deliberately inclusive language that recognizes different levels of knowledge in his audience and offers value across multiple levels.

Malu Perini’s Role: Strategic and Affective Partnership

Bruno Perini’s journey is inseparable from that of his wife, Malu Perini. While Bruno often assumes the role of technical authority in finance and investments, Malu contributes a behavioral and humanized perspective, turning potentially dry content into relatable narratives.

In the Os Sócios podcast, this dynamic is evident: while Bruno deepens into metrics and strategies, Malu constantly questions, contextualizes, and brings a human dimension. This complementarity amplifies the content’s reach and makes it attractive to audiences who might find purely technical approaches intimidating.

Conclusion: Age and Legacy

Bruno Perini’s age — 38 — serves as a powerful reminder that significant achievements don’t wait for decades of experience. They require clear vision, disciplined execution, and the courage to embrace change.

Bruno Perini has proven that it’s possible to build an empire of knowledge, influence, and wealth while remaining consistent with principles: quality education, long-term investing, and a focus on genuine freedom, not rapid consumption. His journey suggests that the real difference isn’t in discovering secret formulas but in understanding fundamentals, applying them consistently, and having enough patience for compound results to flourish over time.

For anyone interested in financial education, Bruno Perini’s story offers both inspiration and a practical roadmap — proof that age isn’t a barrier but a context for strategic decisions.

This content is for informational purposes and does not constitute investment advice.