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Huiyan Zhituo Guangzhou Branch was ordered to increase compliance inspections, involving multiple violations
Blue Whale News, February 25 — Recently, the Guangdong Securities Regulatory Bureau issued an administrative regulatory decision letter targeting Huiyan Zhituo Technology Co., Ltd. Guangzhou Branch.
The decision letter states that Huiyan Zhituo Technology Co., Ltd. Guangzhou Branch engaged in the following violations during securities investment advisory activities: First, incomplete record-keeping of advisory services and compliance management. Second, some securities investment advisors conducted live online broadcasts with definitive market trend judgments, provided specific investment advice on individual stocks, and failed to display the advisor’s name and registration number. Third, some employees not registered as securities investment advisors with the China Securities Association provided investment advice to clients. Fourth, inadequate suitability management, failing to carefully assess clients’ financial situations and risk tolerance. Fifth, service commitments did not match actual practices.
These behaviors violate the “Measures for the Management of Securities and Futures Investors’ Suitability” and the “Provisional Regulations on Securities Investment Advisory Business.”
In response, the Guangdong Securities Regulatory Bureau decided to order Huiyan Zhituo Technology Co., Ltd. Guangzhou Branch to increase internal compliance inspections and submit compliance inspection reports.