Blockchain technology is expanding from the financial sector into agriculture, with CattleProof President Rob Jennings highlighting its application in livestock tracking. He pointed out that modern ranch operations involve complex data management, but existing systems lead to information silos. Blockchain can create a neutral and tamper-proof ledger to collect verified data for each animal, effectively turning cattle into NFTs (Non-Fungible Tokens) with unique digital identities. This makes tracking the origin, health status, and feeding practices of livestock more transparent. Consumers can verify claims such as "ranch raised" via QR codes, thereby enhancing trust across the entire supply chain without replacing existing ranch management tools.

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