Booking.com has been named the Official Travel Partner of the Route 66 Centennial, set to celebrate the historic highway’s 100th anniversary in 2026. The partnership aims to facilitate road trips along the 2,448-mile route by offering thousands of accommodations, car rentals, and flexible booking options, appealing to the 79% of travelers seeking spontaneous road trips and 77% interested in social experiences. Booking.com will integrate into various Centennial events and promotions, providing travelers with resources to explore the iconic “Mother Road.”
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Route 66 turns 100: Booking.com maps out the ultimate American road trip
Booking.com has been named the Official Travel Partner of the Route 66 Centennial, set to celebrate the historic highway’s 100th anniversary in 2026. The partnership aims to facilitate road trips along the 2,448-mile route by offering thousands of accommodations, car rentals, and flexible booking options, appealing to the 79% of travelers seeking spontaneous road trips and 77% interested in social experiences. Booking.com will integrate into various Centennial events and promotions, providing travelers with resources to explore the iconic “Mother Road.”