Which gold shop to buy from in 2026: Top 10 choices for both investment and jewelry

Deciding to buy gold in 2026 requires a clear understanding of which store is best and suits your purpose. Buying gold is a traditional investment that has remained popular among Thais from the past to the present, whether for wealth accumulation or valuable jewelry.

Where to choose a gold shop for your investment goals

The first thing to do before purchasing from any gold shop is to ask yourself what the purpose of this purchase is. This answer will help you select products and stores that meet your needs precisely.

If you want gold for jewelry: look for shops with diverse designs, high-quality gold jewelry, such as Yaowarat Gold Shops or Jin Hwa Heng Gold Shops that focus on artistic craftsmanship.

For long-term investment: gold bars are a better choice. They protect against inflation, and you should choose a shop with comprehensive services, such as Mae Thong Sook or Ausiris Gold, which offer modern online systems.

For short-term speculation: online products like trading gold through digital platforms offer more flexibility.

10 trusted gold shops in 2026

1. Hua Seng Heng Gold Shop – Pioneer in online gold services

Hua Seng Heng Gold Shop Co., Ltd. has nearly 70 years of operation and is a member of the Thailand Gold Traders Association. This shop is notable for offering real-time online gold bar prices based on global markets.

Currently, it has 5 branches in Bangkok and surrounding areas, with the main branch in Yaowarat. Besides jewelry, it also offers trading in 96.5% and 99.99% gold bars, and acts as a broker for Gold Futures in TFEX.

Strengths: diverse services, certified standards, extensive industry experience.

Caution: online trading involves cybersecurity risks; only use official channels.

2. Yaowarat Gold Shop – The widest branch network

Founded in 1969, Yaowarat Gold Shop has over 50 years of history and is a major player in the gold bar trade. It now has over 350 branches nationwide, making it the largest network in Thailand.

Prices are based on the Gold Traders Association, aligning with other trusted gold shops, allowing customers to buy and sell jewelry and bars at international standards.

Strengths: convenient access, extensive nationwide network, reliable standard prices.

Caution: the large number of branches may affect service consistency; choose reputable branches or use online services.

3. Aurora Gold Shop – Expert in jewelry and gemstones

Aurora Gold Shop has over 40 years of experience, starting from skilled goldsmith work and expanding into a jewelry design company emphasizing high-end designs.

It specializes in jewelry, diamonds, gemstones, gold sheets, and gifts for children, with over 200 branches nationwide and the Aurora Gold app for online trading.

Strengths: expertise in gemstones and design, distinctive craftsmanship.

Caution: prices may be higher due to premium products; compare with other shops before purchasing.

4. Ausiris Gold – Pioneer in online gold investment

Ausiris Gold has been pioneering online gold bar investment in Thailand for over 16 years. Originally established in Phetchaburi in 1917, it emphasizes serious investment services, offering 24-hour online trading, gold savings, ETF trading, and derivatives in TFEX, making it a comprehensive investment platform.

Strengths: 24/7 online service, diverse products, integrated investment system.

Caution: derivatives trading carries high risk; 24-hour trading may lead to impulsive decisions during volatile markets. Study thoroughly before investing.

5. Mae Thong Sook (MTS Gold) – Long-standing member of the Gold Traders Association

MTS Gold has operated since 1952, and was among the first members of the Thailand Gold Traders Association in 1964.

Though with only 7 branches, it is well-known in Thailand for pioneering full online gold investment via the MTS Gold platform.

It offers trading in gold bars, derivatives, and real-time trading referencing global markets, with analytical tools for traders.

Strengths: long experience, comprehensive investment products, real-time trading.

Caution: derivatives trading requires deep knowledge; study products carefully before investing.

6. TTK Gold Shop (Deng Toh Kang) – The oldest gold shop

Deng Toh Kang TTK Gold Shop in Yaowarat is Thailand’s oldest gold shop, trading since the reign of King Rama V, over 160 years ago. Its colonial-style building is iconic.

With over 30 branches nationwide, it offers buying and selling jewelry and bars at standard prices. Suitable for both investors and jewelry seekers.

Strengths: oldest in Thailand, extensive experience, trusted gold trading hub.

Caution: limited branches may not serve all areas; check nearby branches or use online services.

7. YLG Bullion Company – International jewelry exporter

YLG Bullion originated from Uhlim Gold Factory, an internationally recognized gold and gemstone trader for over 20 years. Renamed YLG Bullion International in 2003.

It supplies 99.99% and 96.5% gold bars to shops nationwide and offers full investment services via YLG Bullion Trading, including gold savings, TFEX derivatives, and import/export.

Strengths: extensive export experience, modern investment products, diverse services.

Caution: limited branches; online services recommended.

8. TMB Gold Shop – Specialist in exchange and trading

TMB Gold Shop, operating on Yaowarat Road, is a long-established gold trading business, emphasizing buy-sell exchange, jewelry, diamonds, and gemstones.

It is a member of the Thailand Gold Traders Association, offering standard prices. Ideal for those seeking quality jewelry.

Strengths: long history, deep gemstone knowledge, standard pricing.

Caution: limited investment options; mainly jewelry-focused.

9. Jin Hwa Heng Gold Shop – Laser-engraved designs

Jin Hwa Heng Gold Shop has been operating since 1980 on Yaowarat Road, known for high-quality jewelry with laser-engraved patterns using modern technology.

Offers in-store and online services at standard prices, suitable for customers wanting beautifully patterned, high-quality jewelry.

Strengths: laser engraving technology, attractive designs, standard pricing.

Caution: few branches in Bangkok; online or direct visits recommended.

10. Thana Kit Gold Shop – Custom-designed jewelry

Thana Kit Gold Shop, originally a gold manufacturing factory, has over 40 years of experience as a retail gold shop, trusted by customers.

Mainly offers jewelry, gemstones, diamonds, and custom-made pieces like amulet frames, lockets, and name rings.

Strengths: custom design services, design expertise, flexible service.

Caution: no investment or savings programs; few branches; best for jewelry purchases only.

Fundamental points to know before buying gold

Initial decision based on purpose

After defining your goal, choose the appropriate type of gold. For jewelry, gold jewelry is suitable but has high markup and lower resale value. For long-term investment, gold bars are better.

1. Choose a reputable gold shop

A trustworthy shop should have: over 20 years of trading history, trusted by customers, no history of scams, and membership in the Thailand Gold Traders Association.

2. Check the type of gold you want

Decide between gold bars or jewelry, and whether 96.5% or 99.99% purity. Each has different prices and characteristics.

3. Weigh with a precise scale

Weigh gold in front of both buyer and seller to ensure accuracy and mutual acceptance.

4. Study buy/sell prices, premiums, and stamping fees

Understand the total cost: the market price plus premiums and stamping fees, before trading.

5. Check buyback conditions and warranty

Buyback policies and warranty certificates are important, especially when reselling to the same shop.

6. Resell to the same shop where purchased

Selling back to the same shop ensures the gold’s quality matches standards, maximizing your resale price.

In summary, choosing the right shop for gold in 2026 depends on clear understanding of your goals and needs. Whether for jewelry, long-term investment, or short-term speculation, trusted shops are waiting for you. The most important is to select a reputable store, understand all conditions, and research thoroughly before buying gold.