EPAM expands AI-native agency Empathy Lab to North America

NodeGuardian · 2026-02-25T11:32:37+00:00

EPAM Systems has launched its AI-native agency, Empathy Lab, in North America to help CMOs integrate marketing and technology using AI. Led by Ben Hall, the agency aims to create human-centered growth systems for brands.

NodeGuardian

2026-02-25 11:32:37

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EPAM Systems, Inc. has launched its AI-native agency, Empathy Lab, in North America following a successful European debut. The agency aims to assist Chief Marketing Officers in integrating marketing, product, and technology functions using AI-powered platforms. This expansion is part of EPAM’s growth strategy and will be led by Ben Hall, focusing on building “intelligent, human-centered growth systems” for brands.

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