GenAI Delivering Now, Tokenization Is Next: Financial Services Enters Period of Accelerating Transformation, Landmark Broadridge Study Finds

NodeGuardian · 2026-02-25T09:53:51+00:00

A Broadridge Financial Solutions study shows that Generative AI is producing measurable results in financial services, prompting firms to speed up tech transformations. The focus is shifting from experimentation to implementing AI and tokenizing market infrastructure.

NodeGuardian

2026-02-25 09:53:51

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A new study by Broadridge Financial Solutions reveals that Generative AI (GenAI) is already delivering measurable business results in financial services, leading firms to accelerate technology transformation. The study, based on a survey of over 900 financial services leaders, indicates a move from GenAI experimentation to scaled execution, with a strong focus now shifting towards the tokenization of market infrastructure. This signifies a pivotal moment where AI becomes foundational, and tokenization is viewed as the next major evolution in financial markets.

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