Annual sales increased by 35%, with Salomon surpassing Arc'teryx in growth rate

Sports outdoor equipment giant Amer Sports recently announced its financial report for Q4 and the full year of 2025. The report shows the company delivered strong annual performance, with revenue of $6.6 billion, a 27% increase year-over-year.

Notably, its flagship brand Arc’teryx and the emerging Salomon have become the core growth engines, driving double-digit growth across all business segments, regions, and channels.

Impressive Full-Year Performance

The financial report indicates that Amer Sports achieved remarkable results in 2025. Annual revenue reached $6.566 billion, up 27% year-over-year, with a 26% increase at constant exchange rates; operating profit grew 49% to $702 million; adjusted operating profit increased 45% to $838 million; operating profit margin improved by 160 basis points to 10.7%, and adjusted operating profit margin rose by 170 basis points to 12.8%. The fourth quarter was particularly outstanding, with revenue up 28% year-over-year to $2.101 billion.

CEO James Zheng stated, “Q4 marked a successful conclusion to a breakthrough year for Amer Sports.” He emphasized that growth was led by flagship brand Arc’teryx and the recently surpassing $2 billion sales milestone of Salomon.

From a channel perspective, direct-to-consumer (DTC) channels became the main growth driver, with a 38% increase in Q4; wholesale channels also achieved a solid 18% growth. Regionally, Asia-Pacific led with a 53% increase, Greater China grew 42%, while EMEA and the Americas saw steady growth of 21% and 18%, respectively, demonstrating comprehensive market vitality.

It’s worth noting that, despite increased sales, general and administrative (G&A) expenses rose due to strategic investments in key growth opportunities like Salomon, leading to a slight decline in adjusted operating profit margin. However, CFO Andrew Page pointed out that this reflects the company’s strategic focus on long-term healthy growth.

Salomon’s Growth Surpasses Arc’teryx

Within Amer Sports’ product segments, Arc’teryx, Salomon, and Wilson lead the company’s three core brands, covering Technical Apparel, Outdoor Performance, and Ball & Racquet segments.

Arc’teryx’s functional apparel segment performed exceptionally well, with revenue up 30% to $2.856 billion for the year, and a 34% increase in Q4 to $1 billion, hitting the highest growth rate of the year. Thanks to strong momentum in Salomon’s footwear business and excellent winter sports equipment performance, the Outdoor Performance segment’s revenue grew 31% to $2.404 billion annually. Additionally, the Ball & Racquet segment grew 13% to $1.307 billion for the year, with a 14% increase in Q4.

Zheng Zheng said 2025 was a “breakthrough year” for Salomon, a brand with a 79-year history, with sales up 35% to surpass $2 billion. The Sport Style collection remains popular, and the professional running shoes series has also achieved great success. According to the company’s 2026 outlook, outdoor performance revenue is expected to grow 18%-20%, matching the growth rate of the functional apparel segment. This indicates that Salomon’s growth is now on par with Arc’teryx, making it one of the group’s dual engines for future growth.

Notably, excluding the impact of the Korea acquisition, Arc’teryx added 24 new stores in 2025, while Salomon’s total stores reached 286 by the end of 2025, with nearly 100 net new stores opened that year—far surpassing Arc’teryx’s expansion pace, reflecting Amer Sports’ focus on boosting Salomon and building a second growth curve.

Confidence in 2026 Growth

Looking ahead to 2026, Amer Sports’ management expressed strong confidence. The company expects full-year revenue to grow 16%-18%, with adjusted operating profit margin projected between 13.1% and 13.3%.

CFO Andrew Page explained the margin outlook: “We’ve set the adjusted operating profit margin target at the lower end of the long-term growth model mainly because we will continue to accelerate investments in Salomon, prioritizing long-term profitable growth over short-term profits.” He emphasized that Amer Sports’ investment portfolio advantage lies in leveraging Arc’teryx’s scale and profitability to support the growth of Salomon and Wilson flexibly.

Importantly, Zheng Zheng highlighted that Wilson’s sportswear business doubled in 2025. To strengthen this segment’s leadership, he announced the appointment of Carrie Ask as the new President and CEO of Wilson, who previously held executive roles at Helly Hansen, Levi’s, and Nike.

Regarding the future, Zheng Zheng expressed confidence: “Amer Sports has a unique product portfolio composed of high-end, innovative sports and outdoor brands.” He believes Arc’teryx is a disruptive brand driven by a revolutionary DTC model, while Salomon’s footwear has a distinctive positioning with significant growth potential in the global sports shoe market. Meanwhile, mature businesses like Wilson and winter sports equipment will provide a stable foundation, and the differentiated platform in Greater China will continue to deliver top-tier performance for all brands.