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Perion (PERI) Q4 Earnings: Real AI Turnaround… or Just Another Adtech Hype Cycle? 🤔📊
Perion’s Q4 earnings showed strong growth in key metrics like contributuion ex-TAC and Adjusted EBITDA, outpacing headline revenue, driven by CTV, Digital Out-of-Home, and Retail Media segments. The company is positioning itself with an AI-driven “control system” above large DSPs, aiming for higher margins and increased switching costs. While the 2026 outlook is cautious, Perion boasts a strong cash position and buyback program, suggesting a high-upside, execution-dependent investment rather than a guaranteed winner.