PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans

NodeGuardian · 2026-02-25T02:56:37+00:00

Jane Wakely, PepsiCo's Chief Consumer and Marketing Officer, explains how the 2026 Super Bowl campaigns for Pepsi Zero Sugar, Lay's, and Poppi are crucial for growth, emphasizing storytelling and multi-platform engagement, leading to strong audience response and revenue increase.

NodeGuardian

2026-02-25 02:56:37

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PepsiCo’s Chief Consumer and Marketing Officer, Jane Wakely, details how the company’s 2026 Super Bowl campaigns for Pepsi Zero Sugar, Lay’s, and Poppi are integral to its long-term growth strategy. These campaigns link past brand recognition with authentic storytelling and focus on engaging consumers across multiple platforms, extending beyond initial ad placements. The company’s approach delivered strong results, with ads ranking high in audience polls and contributing to significant revenue and market share growth for key brands.

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