2026 Spring Festival Consumption Key Data Overview
The 2026 Spring Festival, known as the “longest holiday in history” (9 days), saw the consumption market continue to exhibit the characteristics of “services outperforming goods, quantity growth surpassing price increases, and K-shaped divergence intensifying.”
1. Macro and Market Data:
2. Industry-specific Operating Data Insights:
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"Longest Spring Festival Holiday in History" Consumption Data Review: From "Strengthening" to "Pulling," K-shaped Divergence Continues
The 2026 Spring Festival, known as the “longest holiday in history” (9 days), saw the consumption market continue to exhibit the characteristics of “services outperforming goods, quantity growth surpassing price increases, and K-shaped divergence intensifying.”
1. Macro and Market Data:
2. Industry-specific Operating Data Insights:
……