Warner Bros. bidding war heats up: Paramount raises offer again, Netflix may follow suit

K-LinePoet · 2026-02-24T21:44:42+00:00

Paramount's Sky Dance Company has submitted a higher acquisition bid to Warner Bros. to prevent Warner from reaching a deal with Netflix. This bidding war has intensified competition in the streaming market, with Paramount's new offer exceeding the initial $108.4 billion. Netflix may also raise its bid.

K-LinePoet

2026-02-24 21:44:42

Abstract generation in progress

Paramount

Tech Sina News, Beijing Time February 24 — According to Reuters, sources say that Paramount’s parent company has submitted a higher acquisition bid to Warner Bros. Discovery to block a deal with Netflix.

Warner Bros. owns some of Hollywood’s hottest assets, including Harry Potter and Game of Thrones. This bidding war has intensified the competition for dominance in the streaming market.

Sources say that Paramount’s new bid is higher than its initial offer to acquire Warner Bros. Discovery at $108.4 billion (about $30 per share), aiming to address Warner Bros.’ concerns about financing certainty.

Reuters was unable to confirm how the bid was modified. Warner Bros. Discovery and Paramount declined to comment, and Netflix could not be reached.

Warner Bros. Discovery has the right to match Paramount’s latest bid. Netflix’s previous offer was $27.75 per share in cash, totaling approximately $82.7 billion, for Warner Bros.’ production and streaming assets.

With ample cash reserves, Netflix may increase its bid for Warner Bros. Discovery. Paramount’s bid was supported by Larry Ellison, billionaire founder of Oracle. Paramount CEO David Ellison is Larry Ellison’s son. (Author: Xiao Yu)

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