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Omnicom Q4: Media & Ad contribute 60% as integration gains pace
Omnicom Group reported a significant increase in its fourth-quarter revenue, reaching $5.53 billion, following the acquisition of Interpublic Group. Despite a net loss due to acquisition-related charges, the company saw strong organic growth, with Media & Advertising contributing 60.1% to the quarterly revenue, Precision Marketing 10.3%, and Public Relations 9.1%. Omnicom also doubled its cost synergy target to $1.5 billion and authorized a $5 billion share buyback program.