Where to sell gold in 2026? A guide to the top 10 recommended shops for investment

Buying and selling gold is an important financial decision, and choosing where to sell gold greatly impacts the price and transaction experience. In a year when gold remains a popular investment, we have compiled information by selecting 10 reputable gold shops with diverse services so you can plan your gold investment wisely.

4 Key Factors to Consider Before Deciding Where to Sell Gold

Before choosing a shop to buy or sell gold, it’s essential to understand what you want from this investment.

Main investment goals:

1. Jewelry – If you want gold for wearing, jewelry shops are more suitable. But beware that resale prices are usually lower than purchase prices.

2. Long-term savings – Gold bars are a good option as they can hedge against inflation. However, consider storage costs.

3. Short-term speculation – Trading gold via online platforms offers convenience, as you don’t need to hold physical gold and can transact more easily.

Four aspects to evaluate:

• Reputation and operational history
• Membership in the Thailand Gold Traders Association
• Number of branches and accessibility
• Additional services (online, gold savings, futures)

10 Reputable Gold Shops Suitable for Different Investment Goals

1. Huo Seng Heng Gold Shop Co., Ltd. – Comprehensive Online and Offline Services

Huo Seng Heng has been established for over 70 years, starting with selling jewelry and expanding to various services. Currently, it has 5 branches in Bangkok and surrounding areas, with the main branch in Yaowarat.

Highlights: Member of the Thailand Gold Traders Association, offers online trading of gold bars (96.5% and 99.99%) with real-time market prices, and provides Gold Futures trading via TFEX.

Risks and Precautions:

• Risk: Cybersecurity risks in online transactions
• Prevention: Use only official channels of the shop and be cautious with personal data input

2. Yaowarat Gold Shop – Largest Gold Retail Network in the Country

Founded in 1969, Yaowarat Gold Shop has over 50 years of experience. It now has more than 350 branches nationwide, making it convenient for buying and selling gold.

Highlights: Wide branch network for easy access, offers jewelry and bullion, with prices referenced from the Thailand Gold Traders Association.

Risks and Precautions:

• Risk: Variability in service quality across branches
• Prevention: Choose reputable branches, avoid peak times, or opt for online services

3. Aurora Gold Shop – Jewelry, Diamonds, and Gemstones

Aurora Gold has been operating since 1973, with over 200 branches nationwide. It specializes in jewelry, diamonds, and auspicious items, with the Aurora Gold app for online trading.

Highlights: Focused on jewelry and decorative items, prices may be higher, so compare before buying.

4. Ausiris Gold – Pioneer in Gold Bar Investment

Ausiris is the first company in Thailand to pioneer gold bar investment, with over 16 years of service. It has a long history dating back to 1917.

Highlights: 24/7 online trading of gold bars, savings gold, and ETFs, with a focus on investment services.

Risks and Precautions:

• Risk: Market volatility and overtrading
• Prevention: Study thoroughly, set strategies, and use Stop Loss orders

5. Mae Thong Sook Goldsmith Co., Ltd. – Expert in Futures Trading

Established in 1952, Mae Thong Sook was the first registered gold shop in Thailand in 1964. It has 7 branches and is a member of the Thailand Gold Traders Association.

Highlights: MTS Gold platform offers trading of gold bars, derivatives (TFEX), and jewelry with real-time global market prices.

Risks and Precautions:

• Risk: Derivatives are high-risk instruments
• Prevention: Fully understand the products before trading

6. TTK Gold Shop – Oldest Gold Shop

Founded over 160 years ago during King Rama V’s reign, TTK is located in Yaowarat with colonial architecture. It has more than 30 branches nationwide.

Highlights: Offers jewelry and bullion based on the Thailand Gold Traders Association prices.

Risks and Precautions:

• Risk: Fewer branches compared to larger shops
• Prevention: Consider convenience and compare options

7. YLG Bullion Company – Global Jewelry Exporter

YLG produces and exports gold jewelry, originating from Yuliam Gold Factory with over 20 years of experience. It offers YLG Bullion Trading for gold bars, savings, jewelry, and TFEX futures.

Highlights: Online trading platform, with fewer physical branches.

Risks and Precautions:

• Risk: Limited branch network
• Prevention: Use online services

8. Thongbai Yaowarat Gold Shop Co., Ltd. – Jewelry Specialist

Located in Yaowarat, Thongbai offers jewelry and gemstone trading, referencing prices from the Thailand Gold Traders Association, with 5 branches.

Highlights: Focused on jewelry, limited investment options.

Risks and Precautions:

• Risk: Limited to jewelry, fewer investment choices
• Prevention: Compare with shops offering broader options

9. Jin Hwa Heng Gold Shop – Laser Engraving Expert

Since 1980, Jin Hwa Heng specializes in high-quality jewelry with modern laser engraving technology, offering both in-store and online services.

Highlights: Custom designs, modern laser engraving.

Risks and Precautions:

• Risk: Limited branches, mainly Bangkok
• Prevention: Use online services via website

10. Thana Kit Gold Shop – Pawn and Custom Jewelry

Founded in 1940, Thana Kit started as a gold manufacturing workshop and now offers pawn, consignment, and custom jewelry services, including frames, lockets, and name rings.

Highlights: Focused on jewelry, not investment or savings gold.

Risks and Precautions:

• Risk: No investment or savings services, limited branches
• Prevention: Suitable for those seeking jewelry primarily

5 Key Tips for Deciding Where to Sell Gold

1. Check Reputation and Trustworthiness

Choose shops with long histories, many satisfied customers, no fraud issues, and membership in the Thailand Gold Traders Association.

2. Compare Prices and Fees

Prices for buying and selling, as well as service charges (commission, processing fees), vary. Compare carefully before deciding. These are usually posted at the shop and change daily.

3. Verify Weight and Quality

Weigh the gold in front of both parties to ensure accuracy. Keep records for resale.

4. Match Gold Type to Your Goals

Jewelry is suitable for personal use but has lower resale value. Bars are better for long-term savings but require storage. Online trading is ideal for short-term speculation.

5. Sell to the Same Shop You Bought From

This ensures trust in quality and better resale prices. Keep the purchase receipt or guarantee card.

Summary: Where to Sell Gold

Your choice depends on your investment goals. For quality jewelry, shops like Aurora or Jin Hwa Heng are good. For long-term investment in gold bars, Yaowarat or Ausiris offer comprehensive services. For short-term trading, Mae Thong Sook or Ausiris provide convenient online options.

Most importantly, consider the shop’s credibility, prices, services, and convenience to make your gold investment successful and worthwhile. If you’re still wondering where to sell gold, these analysis tips will help you make an informed decision.