How Bruno Perini Became a Reference in Financial Education in Brazil

Bruno Perini’s story isn’t just about numbers and ages. When people research this financial educator, they usually want to understand how someone actively working in the field managed to build an investment knowledge empire. What makes Bruno Perini different in the financial education market is precisely the combination of practical experience, systematic discipline, and the ability to translate complex concepts into accessible language.

Who is Bruno Perini? Identity, Career, and Influence

Bruno Perini, born in 1988 in Cabo Frio, Rio de Janeiro, is currently a financial educator, entrepreneur, and investor. At 38 in 2026, Bruno Perini has established himself as one of the leading voices in long-term investing in Latin America, especially through Grupo Primo, a regional giant in financial education.

Unlike profiles focused on quick wealth promises, Bruno Perini builds his authority around three fundamental pillars: consistency, method, and patience. His personal brand is directly associated with topics such as long-term investments, equities, financial freedom, and disciplined wealth building.

Bruno Perini’s age often surprises observers, especially considering the scale of his businesses, digital reach, and accumulated wealth over a relatively concentrated professional career.

The Military Path That Shaped Bruno Perini

Before gaining fame on digital platforms, Bruno Perini took an unconventional route for someone in the financial market: a military career. As an artillery officer in the Brazilian Army for about ten years, he developed traits that later became central to his investing philosophy:

• Discipline: applied both in military life and investment management
• Resilience: ability to face volatility and stay the course
• Structured planning: long-term vision over short-term speculation

It was during this period that Bruno Perini began his first operations in the financial market, buying stocks with his military salary even without formal academic training in finance. This hands-on learning approach, combined with continuous study, shaped his later methodology as an educator.

Você MAIS Rico: The Project That Turned Bruno Perini Into a Content Creator

In 2014, Bruno Perini created the blog Você MAIS Rico as an initial space to share lessons on personal finance, budgeting, consumption habits, and basic investments. The project started as a tool to document his own financial journey.

Organic growth led to a migration to YouTube, where the content gained significant scale. Currently, Bruno Perini’s channel has over 1.5 million subscribers, establishing him as one of Brazil’s largest financial content creators. His YouTube strategy stands out by offering technical analysis without sacrificing accessibility.

The most well-known product derived from this philosophy is the “Viver de Renda” course, which materializes the concepts of financial freedom into a practical educational program.

The Three Pillars of Financial Freedom According to Bruno Perini

Bruno Perini’s core philosophy goes beyond mere capital accumulation. For him, investing means gaining autonomy over time and decisions. Financial freedom, according to his approach, is built through three interdependent elements:

1. Continuous financial education: constant updates on markets, instruments, and strategies
2. Discipline in contributions: systematic contributions regardless of emotional volatility
3. Long-term vision: avoiding impulsive decisions based on daily fluctuations

This theoretical framework, promoted by Bruno Perini through multiple channels, has influenced thousands of investors to reshape their relationship with money and investments.

Grupo Primo and the Expansion of Bruno Perini’s Business

In 2020, Bruno Perini became a partner in Grupo Primo, led by Thiago Nigro (known as O Primo Rico). This strategic partnership exponentially increased Bruno Perini’s reach and solidified his position as a financial education executive on a corporate scale.

Grupo Primo, under shared leadership including Bruno Perini, encompasses:

• Courses and educational platforms (including Finclass)
• Structured financial education programs
• The Os Sócios podcast (featuring Bruno Perini and his wife)
• Recurring digital products
• Partnerships with influencers and educators

This diversified structure reflects Bruno Perini’s business vision: multiple revenue streams reduce risks and expand reach. However, the group faced operational challenges, such as restructuring in 2022 that included staff adjustments—reflecting the volatility typical of the digital market.

How Bruno Perini Applies His Own Investment Strategy

Bruno Perini’s investment strategy is widely shared as an educational model and is characterized by smart diversification:

Equity components: stocks, real estate funds (FIIs), and ETFs combining capital growth with dividend income

Fixed income instruments: liquidity and emergency reserves in conservative assets

Wealth protection: private pension with focus on estate planning and tax optimization

Digital businesses: equity stake in Grupo Primo and content revenue generating recurring cash flow

International investments: currency hedging and geographic diversification to reduce concentrated risks

This combination, often cited by Bruno Perini in his talks, reflects his concept of balancing aggressive wealth growth with protection against adverse scenarios. Bruno Perini does not recommend eliminating conservatism but balancing it with growth opportunities.

Wealth and Income: Bruno Perini’s Numbers

Market estimates suggest Bruno Perini’s net worth is between R$100 million and R$200 million. This accumulation results from multiple income sources:

• Recurring revenue from online courses and digital products
• Significant equity stake in Grupo Primo
• Returns from financial investments in stocks and fixed income
• High-flow digital businesses

Bruno Perini’s estimated monthly revenue ranges from R$1 million to R$2 million, though he often emphasizes that a substantial portion of his earnings is reinvested into new products and infrastructure.

This reinvestment strategy aligns with his philosophy: wealth is not for immediate consumption but for capital multiplication through disciplined reinvestment.

Bruno Perini’s Digital Presence: Beyond YouTube

Bruno Perini maintains significant influence across multiple platforms beyond YouTube:

Instagram: millions of followers receiving daily insights on markets and investor behavior

Os Sócios Podcast: co-produced with his wife Malu Perini, discussing investments, entrepreneurship, and family dynamics among entrepreneurs

Educational platforms: active presence on channels owned by Grupo Primo

Conferences and events: regular participation in investment and entrepreneurship conferences

Bruno Perini’s strength lies precisely in his ability to translate sophisticated technical concepts into language that beginners can absorb, without losing depth for advanced investors.

Malu Perini: The Partnership That Enhances the Business

Bruno Perini’s professional story is intertwined with his wife Malu Perini’s trajectory. An influencer, entrepreneur, and co-host of Os Sócios, Malu represents the behavioral and everyday dimension that complements Bruno’s more technical approach.

While Bruno Perini focuses on technical analysis, investment fundamentals, and wealth strategy, Malu introduces discussions on financial psychology, consumption habits, and emotional investment dynamics. This division broadens the couple’s content reach to diverse audiences.

Their partnership also extends to co-leading joint ventures, demonstrating that effective financial education often emerges from diverse and complementary perspectives.

What Bruno Perini’s Journey Teaches About Investing

Bruno Perini’s story reinforces a central principle in the contemporary financial market: sustainable results rarely come from impulsive decisions. Bruno Perini built significant wealth through method, not luck.

Investing, as exemplified by Bruno Perini in his publications, requires:

• Clear understanding of personal financial goals
• Continuous education and market updates
• Discipline to maintain systematic contributions during volatility
• A long-term perspective spanning decades, not months or years

His journey shows that professional background (military) does not predetermine destiny (financial education entrepreneur), as long as the individual invests in learning and applies systematic discipline.

For those considering investing, Bruno Perini’s approach offers a framework: seek quality information before any operation, assess risks according to your profile, and build a strategy aligned with your real long-term goals. Conscious decisions better protect wealth than speculation driven by FOMO or momentary emotion.

This content is for informational purposes and does not constitute investment advice.