CarMax, with eyes on Carvana, taps hotel executive known for customer experience, digital transformation as new CEO

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CarMax has appointed Keith Barr, former CEO of InterContinental Hotels Group, as its new president and CEO, effective March 16. Barr is known for his expertise in customer experience and digital transformation, which CarMax hopes will help it compete with companies like Carvana. He previously led a global hotel chain with over 345,000 employees across 6,000 properties.

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