Visa Deepens Argentina Roots With Prisma And Newpay Infrastructure Deal

Simply Wall St

Mon, February 23, 2026 at 8:13 AM GMT+9 4 min read

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Visa (NYSE:V) has agreed to acquire Prisma Medios de Pago and Newpay in Argentina.

The deal expands Visa's payment processing footprint in Latin America and brings key Argentine payment infrastructure in house.

Visa plans to use the assets to roll out digital tools such as tokenization and biometric authentication tailored to the local market.

Visa, trading at around $320.95, sits at the center of global card payments and has a long record as a large scale network operator. Over the past 3 years the stock is up 49.5% and over 5 years it is up 56.8%. This provides context for how investors have historically valued its role in digital payments. In that setting, direct ownership of Argentine infrastructure marks a material move deeper into a key Latin American market.

For you as an investor, the acquisition points to Visa extending its geographic reach while building out more secure digital transaction tools. The focus on tokenization and biometric authentication, together with control over local processing infrastructure, could shape how Visa competes in regions where regulators and banks emphasize secure, locally anchored payment solutions.

Stay updated on the most important news stories for Visa by adding it to your watchlist or portfolio. Alternatively, explore our Community to discover new perspectives on Visa.

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This deal pulls Visa much closer to the plumbing of Argentina’s payment system. By owning Prisma’s issuer processing and Newpay’s real time payments, ATM and bill pay rails, Visa is not just providing card networks into the country; it is plugging into how money actually moves between banks, consumers and merchants. That gives Visa more control over product rollout timing, data flows and security features such as tokenization and biometric checks, which can be important in a market where cash use and fraud concerns are still high. For you, the key question is whether deeper local integration in an emerging market justifies the extra regulatory, currency and execution risks that come with it, especially after Mexican regulators blocked Visa’s proposed Prosa acquisition.

How This Fits Into The Visa Narrative

The acquisition aligns with Visa’s push to grow in emerging markets and increase volumes from the shift away from cash, which the narrative already highlights as a long term driver.

At the same time, tighter links to real time account to account infrastructure like Newpay slightly challenge the idea that Visa’s value is only in card rails, and may blur how it captures economics from alternative payment routes.

The narrative focuses heavily on cross border, stablecoins and value added services, while this Argentina move adds an extra angle around owning domestic infrastructure and regulatory exposure that is not fully reflected.

 






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The Risks and Rewards Investors Should Consider

⚠️ Integration risk if combining Prisma and Newpay with Visa’s global tech stack proves complex or causes service disruption for Argentine banks and merchants.

⚠️ Regulatory and political risk in Argentina, especially after Visa’s planned Prosa deal in Mexico faced antitrust pushback, which shows that local authorities can limit expansion plans.

🎁 Tighter control over issuer processing and real time payments could support wider uptake of Visa value added tools like tokenization, fraud controls and biometric authentication in a large emerging market.

🎁 The acquisition may strengthen Visa’s competitive position versus Mastercard, American Express and regional processors by pairing its global network with locally owned infrastructure.

What To Watch Going Forward

From here, keep an eye on closing timing in fiscal Q2 2026, any conditions regulators attach, and early commentary from Visa on how quickly it can put tokenization, biometric tools and new risk products on the combined Prisma and Newpay platforms. It is also worth tracking whether banks and merchants in Argentina shift more volume to Visa connected services once the deal is complete, and whether similar deals are pursued in other Latin American markets after the setback with Prosa in Mexico.

To ensure you’re always in the loop on how the latest news impacts the investment narrative for Visa, head to the community page for Visa to never miss an update on the top community narratives.

_ This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned._

Companies discussed in this article include V.

Have feedback on this article? Concerned about the content? Get in touch with us directly._ Alternatively, email editorial-team@simplywallst.com_

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