AI apps soar in China as Lunar New Year giveaway battle boosts user growth

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Chinese tech giants saw a significant boost in user adoption for their AI services during the Lunar New Year holiday, driven by promotional giveaway campaigns. Alibaba’s AI app Qwen processed nearly 200 million orders, including substantial use by seniors, while Meituan’s Xiaotuan AI assistant helped over 100 million people plan itineraries. This surge highlights the increasing acceptance and commercialisation of AI in China, fueled by robust promotional efforts.

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