The classic limousine is an endangered species, but having a driver may still make sense.
Cabot Coach
Text size
Your browser does not support the audio tag.
Listen to this article
Length 5 minutes
00:00 / 04:52
1x
This feature is powered by text-to-speech technology. Want to see it on more articles?
Give your feedback below or email product@barrons.com.
thumb-stroke-mediumthumb-stroke-medium
Jay Leno once spoke of flipping through the owner’s manual of a vintage luxury car he owns, and coming upon a somewhat dated reference. It said to have “your man” perform regular maintenance. The man was the chauffeur, and it was assumed this uniformed functionary was on hand both to drive the car and keep it in top condition.
These duties make sense, given the history. The word “chauffeur” is of French origins, dating to 1896 or so, and is derived from the term for the “stoker,” who shoveled the fuel and took the helm of early steamships and trains. The best cars early on came from France, and hence the word was imported along with the cars.
MORE: High Gear—Luxury Bikes Are Making a Statement
Obviously, cars in the early part of the 20th century required considerable maintenance, and it was the chauffeur who hopped out to fix the frequent punctures or crank the engine. This fellow worked for a single boss and was an essential part of the domestic staff. The drivers even had their own magazine in Britain, The Chauffeur, which was published from 1907 to 1914.
In the hit BBC series Downton Abbey, the fiery Socialist chauffeur, Tom Branson (played by Allen Leach) marries Lady Sybil Crawley, joins the family circle, and becomes the esteemed estate manager. This would have shattered social conventions at the time, and is somewhat unlikely. The best that most chauffeurs could expect was to be gifted the car at retirement.
MORE: A Duct-Taped Banana Could Fetch US$1.5 Million at Auction
Classic chauffeur-driven limousines of the 1920s and 1930s, sometimes called “sedanca de ville” (town car), had enclosed compartments with cloth seats for the passengers and an open leather-clad driver’s area, possibly a vestige of the carriage trade, when the driver sat up top to control the horses.
The chauffeur had a renaissance during the go-go greed-is-good 1980s, when Wall Street’s instant millionaires were making deals in the back of limousines. But since that time, the limos from companies like Cadillac and Lincoln have gone out of production. According to Gregg Merksamer, editor of website Professional Car Society, “The recent action has moved to upfitting minibuses like the Mercedes-Benz Sprinter and the Ford Transit with more luxurious interiors. One reason is that bus-based limos come with more headroom and ‘walk-around space’ than an SUV-based stretch.”
Ohio’s Chris Axelrod with his 1956 Cadillac Fleetwood Series 75 limousine.
Gregg D. Merksamer, Professional Car Society
Lincoln Continentals like this one were stretched into chauffeur-driven limousines by Lehmann-Peterson of Chicago in the 1960s.
Gregg D. Merksamer, Professional Car Society
Hiring a Driver
Many executives are now driving themselves, but hiring a driver is still an attractive option. The role of chauffeur is evolving. The basic categories for hired drivers are:
Personal drivers, who typically drive regular cars and help out as needed. Indeed.com says a common salary for a personal driver is $15.44 per hour, though this ranges up to $31.70. The jobs are competitive, the site says—with 25 applicants for every job.
Executive drivers, whose passengers are business executives and CEOs, are often authorized to bring their vehicles into restricted areas. This is a higher-paid category, with salaries up to $93,000 a year, or $45 an hour.
**Chauffeurs **(with female professionals known formally as a “chauffeuse”). For VIP clients these full-time drivers pilot long-wheelbase luxury vehicles, sometimes with divider windows and communications systems. Chauffeurs might make $50,000 a year in relatively affluent areas.
MORE: Dodgers Co-Owner’s $19 Million Connecticut Home Is a Sports Lover’s Dream
The U.S. Bureau of Labor Statistics combines salaries for shuttle drivers and chauffeurs, giving a median annual salary in 2023 of $35,240. In the larger category that includes taxi drivers, there are 55,400 job openings annually in the U.S. The average chauffeur is male (84%) and white (52%), though 23.8% are Hispanic and 8.7% African-American. Female chauffeurs make approximately $5,000 less annually, according to Zippia.com.
So, does hiring a full-time chauffeur make sense? It does if you lead a busy work life, stress over getting the kids to school on time, worry about possible accidents, or want to make more productive use of your travel time.
To make such a hire, start by deciding whether you want to use an agency or recruit someone yourself from online sites. Then list all the tasks you will want the chauffeur to undertake. That will help determine your driver’s hours, leading possibly to the conclusion that part-time help will be sufficient. Even if you’re using an agency, you’ll want to check the potential hire’s references—remember, they’re likely to be driving children.
Assuming the references check out, the next step is an interview to get to know the candidate. The basics are a full resume, a valid driver’s license, appropriate insurance coverage, and sometimes mechanical skills and a knowledge of defensive-driving tactics.
Personality and temperament are important factors, not just paper credentials. And a probationary period to evaluate the chauffeur where the rubber meets the road is an excellent idea. Salary should be determined based on years of experience.
MORE: A. Lange & Söhne’s ‘Lange 1’ Gets New Limited Editions for Its 30th Birthday
Which Car?
Excellent candidates for chauffeured cars, ensuring the most passenger comfort, include:
**2024 Mercedes-Maybach GLS 600 SUV **($174,350). The chauffeur of 40 years ago would have been amazed at the choice of an SUV for chauffeur duty, but these cars maximize passenger access and space.
2024 Audi A8L (starting at $90,900). Check the boxes on this roomy company flagship for Comfort Plus (dual-pane acoustic glass, heated rear seats) and Black Optic Plus (for incognito travel). For a European customer circa 2016, Audi created the 20.9-foot-long Audi A8L Extended, with a 166-inch wheelbase and six doors. All six passengers got seating equivalent to first-class airplane travel.
2024 Rolls-Royce Phantom Extended ($573,000). This car’s interior, the company says, is “a sumptuous sanctuary, where escapism is the main objective.” A high degree of customization is possible. Gerry Spahn, who heads Rolls-Royce communications in the U.S., said that the Phantom is “the ultimate palette for Rolls-Royce Bespoke, allowing clients to incorporate their personal lifestyle into the interior design through materials, finishes, and new technology.”
2024 Cadillac Celestiq ($340,000). Cadillac was once the standard for the chauffeured limousine. This one is a luxurious way of going green, and an out-of-the-box choice for a chauffeured vehicle. It doesn’t look like any other vehicle on the road; AutoExtremist dubbed the Celestiq “a singular design triumph.” These hand-built electric sedans are being produced in very small numbers. All four passengers sit on 20-way adjustable heated, vented, and cooled seats with massage, and enjoy personal screens.
Cadillac limousines, like this 1966 model, were once standard for chauffeur service, but these days refitted Sprinter vans are taking over.
Gregg D. Merksamer, Professional Car Society
Cabot Coach’s custom mobile office is for executive travel.
Cabot Coach
And you can go custom. Companies such as Cabot Coach in Haverhill, Massachusetts, and Executive Coach Builders in Springfield, Missouri, will craft a bespoke limousine to your specifications. Steve Edelmann, director of sales at Cabot Coach, said that for $200,000 to $300,000 his company will outfit an SUV or Sprinter van as a fully equipped mobile office for executive customers, sometimes—shades of the 1930s—with a partition for privacy from the driver.
This story originally appeared in the Fall 2024 Issue of Mansion Global Experience Luxury.
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
Should You Hire a Chauffeur?
The classic limousine is an endangered species, but having a driver may still make sense.
Your browser does not support the audio tag.
Listen to this article
Length 5 minutes
00:00 / 04:52
1x
This feature is powered by text-to-speech technology. Want to see it on more articles?
Give your feedback below or email product@barrons.com.
thumb-stroke-mediumthumb-stroke-medium
Jay Leno once spoke of flipping through the owner’s manual of a vintage luxury car he owns, and coming upon a somewhat dated reference. It said to have “your man” perform regular maintenance. The man was the chauffeur, and it was assumed this uniformed functionary was on hand both to drive the car and keep it in top condition.
These duties make sense, given the history. The word “chauffeur” is of French origins, dating to 1896 or so, and is derived from the term for the “stoker,” who shoveled the fuel and took the helm of early steamships and trains. The best cars early on came from France, and hence the word was imported along with the cars.
MORE: High Gear—Luxury Bikes Are Making a Statement
Obviously, cars in the early part of the 20th century required considerable maintenance, and it was the chauffeur who hopped out to fix the frequent punctures or crank the engine. This fellow worked for a single boss and was an essential part of the domestic staff. The drivers even had their own magazine in Britain, The Chauffeur, which was published from 1907 to 1914.
In the hit BBC series Downton Abbey, the fiery Socialist chauffeur, Tom Branson (played by Allen Leach) marries Lady Sybil Crawley, joins the family circle, and becomes the esteemed estate manager. This would have shattered social conventions at the time, and is somewhat unlikely. The best that most chauffeurs could expect was to be gifted the car at retirement.
MORE: A Duct-Taped Banana Could Fetch US$1.5 Million at Auction
Classic chauffeur-driven limousines of the 1920s and 1930s, sometimes called “sedanca de ville” (town car), had enclosed compartments with cloth seats for the passengers and an open leather-clad driver’s area, possibly a vestige of the carriage trade, when the driver sat up top to control the horses.
The chauffeur had a renaissance during the go-go greed-is-good 1980s, when Wall Street’s instant millionaires were making deals in the back of limousines. But since that time, the limos from companies like Cadillac and Lincoln have gone out of production. According to Gregg Merksamer, editor of website Professional Car Society, “The recent action has moved to upfitting minibuses like the Mercedes-Benz Sprinter and the Ford Transit with more luxurious interiors. One reason is that bus-based limos come with more headroom and ‘walk-around space’ than an SUV-based stretch.”
Ohio’s Chris Axelrod with his 1956 Cadillac Fleetwood Series 75 limousine.
Lincoln Continentals like this one were stretched into chauffeur-driven limousines by Lehmann-Peterson of Chicago in the 1960s.
Hiring a Driver
Many executives are now driving themselves, but hiring a driver is still an attractive option. The role of chauffeur is evolving. The basic categories for hired drivers are:
Personal drivers, who typically drive regular cars and help out as needed. Indeed.com says a common salary for a personal driver is $15.44 per hour, though this ranges up to $31.70. The jobs are competitive, the site says—with 25 applicants for every job.
Executive drivers, whose passengers are business executives and CEOs, are often authorized to bring their vehicles into restricted areas. This is a higher-paid category, with salaries up to $93,000 a year, or $45 an hour.
**Chauffeurs **(with female professionals known formally as a “chauffeuse”). For VIP clients these full-time drivers pilot long-wheelbase luxury vehicles, sometimes with divider windows and communications systems. Chauffeurs might make $50,000 a year in relatively affluent areas.
MORE: Dodgers Co-Owner’s $19 Million Connecticut Home Is a Sports Lover’s Dream
The U.S. Bureau of Labor Statistics combines salaries for shuttle drivers and chauffeurs, giving a median annual salary in 2023 of $35,240. In the larger category that includes taxi drivers, there are 55,400 job openings annually in the U.S. The average chauffeur is male (84%) and white (52%), though 23.8% are Hispanic and 8.7% African-American. Female chauffeurs make approximately $5,000 less annually, according to Zippia.com.
So, does hiring a full-time chauffeur make sense? It does if you lead a busy work life, stress over getting the kids to school on time, worry about possible accidents, or want to make more productive use of your travel time.
To make such a hire, start by deciding whether you want to use an agency or recruit someone yourself from online sites. Then list all the tasks you will want the chauffeur to undertake. That will help determine your driver’s hours, leading possibly to the conclusion that part-time help will be sufficient. Even if you’re using an agency, you’ll want to check the potential hire’s references—remember, they’re likely to be driving children.
Assuming the references check out, the next step is an interview to get to know the candidate. The basics are a full resume, a valid driver’s license, appropriate insurance coverage, and sometimes mechanical skills and a knowledge of defensive-driving tactics.
Personality and temperament are important factors, not just paper credentials. And a probationary period to evaluate the chauffeur where the rubber meets the road is an excellent idea. Salary should be determined based on years of experience.
MORE: A. Lange & Söhne’s ‘Lange 1’ Gets New Limited Editions for Its 30th Birthday
Which Car?
Excellent candidates for chauffeured cars, ensuring the most passenger comfort, include:
**2024 Mercedes-Maybach GLS 600 SUV **($174,350). The chauffeur of 40 years ago would have been amazed at the choice of an SUV for chauffeur duty, but these cars maximize passenger access and space.
2024 Audi A8L (starting at $90,900). Check the boxes on this roomy company flagship for Comfort Plus (dual-pane acoustic glass, heated rear seats) and Black Optic Plus (for incognito travel). For a European customer circa 2016, Audi created the 20.9-foot-long Audi A8L Extended, with a 166-inch wheelbase and six doors. All six passengers got seating equivalent to first-class airplane travel.
2024 Rolls-Royce Phantom Extended ($573,000). This car’s interior, the company says, is “a sumptuous sanctuary, where escapism is the main objective.” A high degree of customization is possible. Gerry Spahn, who heads Rolls-Royce communications in the U.S., said that the Phantom is “the ultimate palette for Rolls-Royce Bespoke, allowing clients to incorporate their personal lifestyle into the interior design through materials, finishes, and new technology.”
2024 Cadillac Celestiq ($340,000). Cadillac was once the standard for the chauffeured limousine. This one is a luxurious way of going green, and an out-of-the-box choice for a chauffeured vehicle. It doesn’t look like any other vehicle on the road; AutoExtremist dubbed the Celestiq “a singular design triumph.” These hand-built electric sedans are being produced in very small numbers. All four passengers sit on 20-way adjustable heated, vented, and cooled seats with massage, and enjoy personal screens.
Cadillac limousines, like this 1966 model, were once standard for chauffeur service, but these days refitted Sprinter vans are taking over.
Cabot Coach’s custom mobile office is for executive travel.
And you can go custom. Companies such as Cabot Coach in Haverhill, Massachusetts, and Executive Coach Builders in Springfield, Missouri, will craft a bespoke limousine to your specifications. Steve Edelmann, director of sales at Cabot Coach, said that for $200,000 to $300,000 his company will outfit an SUV or Sprinter van as a fully equipped mobile office for executive customers, sometimes—shades of the 1930s—with a partition for privacy from the driver.
This story originally appeared in the Fall 2024 Issue of Mansion Global Experience Luxury.