Looking at the big news from the Nanjing Museum these days, it reminds me of a funny story.

A few years ago, a startup team created a blockchain-based NFT platform for collectibles to trace the origin of cultural relics and create online exhibitions. However, it completely failed to promote, and no museums were willing to use it, so they came to me for discussion. I told them they were targeting the wrong audience; if you market dog collars to dogs, they definitely won't buy them. You need to promote it to the dog owners.