Coinbase's core strategy in 2026 is to build a "full-category exchange" by integrating multiple asset classes such as cryptocurrencies, stocks, and prediction markets, combined with features like AI advisors and enterprise payments to create a one-stop compliant financial ecosystem. At the same time, it will strengthen user engagement and stickiness through multi-chain aggregation and the Base App. Its competitive core lies in securing distribution channels rather than solely relying on technology or asset native features. It must balance seamless user experience with business expansion under regulatory constraints.