Here is an interesting perspective:

PEPE's landing on Pump directly channels transaction fees to Matt Furie. And the key point is—he holds a 10% stake.
The mechanism is quite simple but worth breaking down. When PEPE transactions go through Pump, the fee structure directly benefits the original creator. That 10% holding gives Furie substantial rights, not just symbolic ownership.
This differs from the typical meme coin models we usually see. Direct creator compensation is linked to platform activity, combined with significant founder allocations. Whether it's bullish or concerning depends on your perspective—aligned incentives or concentrated risks.
Anyway, the structure has been established. It's worth paying attention to the subsequent developments.