Domestic cars are going crazy at the Thailand Auto Show! Order volume has surpassed Japanese cars for the first time. BYD has overtaken Toyota to take the lead.

MaticHoleFiller · 2026-04-12T09:43:18+00:00

At the 47th Bangkok Motor Show, the total reservations for Chinese automobile brands surpassed Japanese brands for the first time, becoming a highlight. BYD led with 17,354 reservations, with Chinese brands occupying seven of the top spots overall. Chinese electric vehicles hold over 80% of the market share in Thailand, and automakers are accelerating their capacity deployment.

MaticHoleFiller

2026-04-12 09:43:18

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（Source: Kuai Technology）

Kuai Technology, April 7 — The 47th Thailand Bangkok International Motor Show has ended on April 5. The organizer recently released a statement saying that, driven by the ongoing expansion of the new energy vehicle market—especially the electric vehicle market—Chinese auto brands’ booking volume at the Bangkok International Motor Show has, for the first time overall, exceeded that of Japanese brands, making Chinese brands a standout highlight of the event.

According to the data, this auto show achieved a total of 132,951 vehicle bookings and 2,056 motorcycle bookings, cumulatively attracting nearly 1.8 million attendees.

In terms of brand booking performance, Chinese auto brands delivered an overall breakthrough at this show, with booking volume for the first time surpassing Japanese brands.

Among them, BYD ranked first with 17,354 units (excluding Denza), exceeding Toyota’s 15,750 units; OMODA & JAECOO ranked third with 15,088 units.

Among the brands in the top ten by booking volume, Chinese brands hold seven seats, including MG( with 10,537 units), Changan Automobile( with 8,573 units), Geely Auto( with 7,811 units), Chery Automobile( with 7,509 units), Great Wall Motors( with 6,819 units), GAC Group( with 6,287 units), and others.

According to data from the Thai Federation of Industries, in 2025 Thailand’s pure electric vehicle sales are expected to be about 120,000 units, up about 80% year over year. Chinese-brand electric vehicles account for more than 80% of the market share.

In addition, as overall sales increase, Chinese automakers have also been stepping up their capacity planning in Thailand.

As of April 2026, seven mainstream Chinese automakers—including BYD, Great Wall, Changan, SAIC, Chery, Aion, and others—have already built or are building production bases in Thailand. Their total planned annual production capacity exceeds 600,000 units. They are concentrated in traditional automotive industry core areas such as Rayong Province and Chonburi Province, and have become a core force in Thailand’s new energy vehicle industry.

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