Coinbase CEO: Base App's SocialFi Experiment Failed, Product Shifts to Trading Features


According to The Block, Coinbase CEO Brian Armstrong stated in an interview with the David Senra podcast that the SocialFi feature attempted in Base App last year "did not really work." The app was rebranded from Coinbase Wallet and launched in July 2025, aiming to integrate on-chain social, messaging, gaming, and trading features, and introduced the Creator Coin mechanism to tokenize social content, but most of the related tokens failed to maintain their value.
Subsequently, the Base team gradually cut back on SocialFi components, removing Farcaster-based social circles in early 2026, and shifted the product focus toward trading and self-custody features.
View Original
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
  • Reward
  • Comment
  • Repost
  • Share
Comment
0/400
No comments
  • Pin