2026 Zhongguancun Forum Annual Conference | Intensive Release of Industry Standards Standardization Helps Promote the Deep Integration of "AI + Metaverse"

(Source: Beijing Business Today)

Beijing Business Today News (Reporter Zhai Fengrui) On March 25, the Metaverse Innovation and Development Forum hosted by the Ministry of Industry and Information Technology was held at the Zhongguancun International Innovation Center. As one of the parallel forums of the Zhongguancun Forum 2026, the Metaverse Innovation and Development Forum themed “Metaverse Opens the Future” focused on four key areas: core technologies, critical standards, ecological cooperation, and international exchanges. It analyzed technological frontiers, released industry innovation achievements, and promoted the healthy and rapid development of the metaverse industry.

As an important industry exchange platform in the metaverse field, this forum gathered well-known experts, scholars, and enterprise representatives from both domestic and international industries. It conducted in-depth discussions on core topics such as “AI + Metaverse” integrated development and the implementation of metaverse scenarios, while also setting up achievement display segments to release new signals for industry development.

At the forum, multiple results were released successively, including the metaverse industry report, the first draft of the metaverse industry standards for public consultation, metaverse group standards, and the first verification units for large space and digital human standards. These efforts set norms and clarified directions for industry development, marking the official entry of the metaverse industry into a new stage of “standardization leading industry innovation.”

Currently, “AI + Metaverse” has become the core track of industry development. AI technology, as the core driving force, is comprehensively empowering the entire process of metaverse content generation, interactive experience, governance, and operation. It effectively lowers content creation barriers, enhances immersive virtual space experiences, and further expands industry application boundaries, injecting new momentum into industry upgrading, public service optimization, and digital governance innovation.

In fact, rapid industry development relies on policy support. The “14th Five-Year Plan” outline and the 2026 government work report explicitly state the need to “cultivate and strengthen emerging industries and future industries,” providing top-level guidance for metaverse industry development. In recent years, the national level has continuously introduced targeted policies to promote high-quality development of the metaverse industry.

Beijing Business Today has learned that in January 2026, the Ministry of Industry and Information Technology and eight other departments jointly issued implementation opinions on special actions to promote the application of digital humans and intelligent customer service in marketing and service links; in November 2025, the State Council released relevant implementation opinions proposing exploration of metaverse technology innovation scenarios in office, social, consumption, and entertainment fields; in August 2025, the State Council issued the “Opinions on Deepening the Implementation of ‘Artificial Intelligence +’” action, explicitly calling for accelerating the integration of artificial intelligence with metaverse and other technologies and product innovation, and building a public safety governance system oriented toward digital humans.

With continued policy support, breakthroughs in core technologies, and expanding application scenarios, the metaverse will gradually integrate into various industries, becoming an important engine for cultivating new productive forces and promoting high-quality digital economic development.

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