Alcohol Price Insider April 2 Price Release: Feitian Maotai Rises by 3 Yuan

Sina Finance’s “Wine Price Insider” Launches with a Bang, Providing Accurate Market Prices for Well-Known Liquors

Data collected over the past 24 hours by Sina Finance’s “Wine Price Insider” shows that the retail prices of major Chinese liquor products in the market slightly increased overall on April 2. If one bottle of each major product is packaged and sold together, the total price today is 9,960 yuan, up 6 yuan from yesterday, reaching a 13-day high. The market shows structural differentiation, with high-end products continuing to rise, driving overall prices higher, while most products have fallen back; overall, the market remains in a phase of divergence and consolidation.

Today, among 11 major liquor products, four rose, six fell, and one remained unchanged. On the rise, Gujinggong Gu 20 led with an increase of 6 yuan per bottle; Qinghualang rose by 5 yuan per bottle; boutique Moutai and Feitian Moutai increased by 4 yuan and 3 yuan per bottle respectively, both driven by news of price hikes for Feitian, achieving three consecutive days of gains. On the decline, Xijiu Junpin fell the most, down 4 yuan per bottle; Guojiao 1573 dropped 3 yuan per bottle; Wuliangye Puwu Ba Dai decreased by 2 yuan per bottle; Qinghua Fen 20, Yanghe Mengzhilan M6+, and Crystal Jiannanchun all fell slightly by 1 yuan per bottle. The price of Wuliangye 1618 remained unchanged compared to the previous period.

The “Wine Price Insider” daily data source is from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, social distributors, e-commerce platforms, and retail outlets. The original sampling data reflects the actual transaction retail prices at the terminal level over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on the market prices of well-known Chinese liquors. With the official iMoutai platform starting to sell Feitian Moutai at 1,499 yuan per bottle (raised to 1,539 yuan in the early hours of the 31st), and boutique Moutai at 2,299 yuan per bottle from January 9, the influence of this new channel on the market terminal retail prices of these two products is gradually becoming evident. The daily published liquor prices in “Wine Price Insider” follow a weighted calculation based on actual transaction volumes, incorporating quantifiable prices into the terminal retail price calculations for these two liquors.

【Click to enter Wine Price Insider to see real liquor prices】

An important channel update in the Chinese liquor industry: JD Supermarket announced that in the first quarter of 2026, its overall liquor sales increased by over 25% year-on-year, with self-operated liquor sales growing by over 35%. Driven by demand, Guizhou Moutai performed exceptionally well on JD platform, with sales since January increasing by over 50% year-on-year. According to the National Bureau of Statistics, driven by Spring Festival consumption, the retail sales of tobacco and alcohol nationwide increased by 19.1% year-on-year. Following Moutai’s announced price adjustment, JD platform has also raised the price of 53% vol 500ml Feitian Moutai to 1,539 yuan and opened daily 12 PM reservation sales. Additionally, JD stated that high-spending liquor consumers constitute a significant portion of its user base, with user value continuously rising. The platform launched a limited edition of Moutai Feitian Jing Tai Lan Year of the Horse zodiac gift box, which sold out quickly; meanwhile, mechanisms like “Famous Liquor Authenticity Verification” ensure full-chain genuine product guarantees for brands like Guizhou Moutai.

【Click to enter Wine Price Insider to see real liquor prices】

A wealth of information and precise analysis, all on Sina Finance APP

Editor: Wang Xiang