Rubrik Stock (RBRK) Jumps after Analyst Plays Down AI Disruption Narrative

FomoAnxiety · 2026-02-24T17:11:14+00:00

Rubrik shares rose after D.A. Davidson upgraded the cybersecurity firm to a Buy rating, citing strong growth prospects despite industry challenges. Analyst Rudy Kessinger noted Rubrik's expansion into data security and AI operations as key factors for future success.

FomoAnxiety

2026-02-24 17:11:14

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Rubrik RBRK +6.07% ▲ shares jumped on Tuesday after investment firm D.A. Davidson began coverage of the cybersecurity company with a Buy rating and a $65 price target. According to four-star analyst Rudy Kessinger, the recent pullback has created a good opportunity for investors to buy into a fast-growing company at a lower price. He also argued that the cybersecurity market remains healthier than recent negative narratives suggest, and that Rubrik could still benefit from strong demand despite AI worries.

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Importantly, Kessinger highlighted that Rubrik is no longer focused only on its traditional backup and recovery business. Instead, the company is gaining momentum in newer areas such as data security posture management and identity resilience, which help organizations protect sensitive information and user access. In addition, Rubrik’s recently introduced AI Operations platform could become another major growth driver. And while the cybersecurity industry is highly competitive and pricing pressure is increasing, the analyst believes that older, legacy providers are the ones losing ground as customers move toward modern, cloud-based solutions.

Looking forward, D.A. Davidson expects Rubrik to continue winning business as companies replace outdated systems with more advanced tools. Indeed, its products are designed to work across both on-premise environments and cloud platforms, thereby making them easier for organizations to deploy and manage. Another promising development is the Agent Cloud platform, launched late last year, that’s designed to support the safe use of AI agents.

Is RBRK Stock a Good Buy?

Turning to Wall Street, analysts have a Hold consensus rating on RBRK stock based on 19 Buys assigned in the past three months, as indicated by the graphic below. Furthermore, the average RBRK price target of $105.56 per share implies 111.5% upside potential.

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