What is MELANIA: a billion-dollar Meme coin launched by the First Lady of the United States

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Last Updated 2026-04-04 09:52:04
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On January 20, 2025, Melania Trump launched her own Meme token - MELANIA. Similar to her husband Trump's TRUMP token, the release of the MELANIA token did not involve political issues, but rather as part of Melania's personal brand, aiming for deeper interaction with supporters. This article will provide readers with a comprehensive understanding by analyzing the background of the MELANIA token issuance, the team's lock-up plan, and its cultural impact.

Introduction

After Donald Trump released his official Meme token TRUMP, Melania Trump announced the issuance of her own Meme coin MELANIA (Melania Meme) on X platform at 5:13 am on January 20, 2025 (UTC+8). Due to the crazy wealth effect of the TRUMP token, a large number of users FOMO, causing a crowded trading phenomenon on the Solana chain. The token immediately reached a market value of 22 billion U.S. dollars after issuance, and then fell to around 2 billion U.S. dollars, currently around 10 billion U.S. dollars (10:45 am on January 20, 2025 (UTC+8)).


Source of the image:https://x.com/MELANIATRUMP/status/1881094861279129643

Token Distribution and Release Arrangement


Image source:https://melaniaMeme.com/

Token allocation (total of 1 billion coins)

Team Vesting - 35%
This part accounts for the largest proportion of the total supply, indicating that the project team will hold these tokens for a long time and gradually release them. Generally, the team lock-up period means that these tokens cannot be circulated in the initial stage, to ensure the team's long-term participation and prevent the instability caused by a large number of unlocked tokens in the market.

Community - 20%
This part of the tokens will be used to support the community construction of the project. This includes rewarding community members, participants, and building brand loyalty. The higher proportion of the community portion indicates that the project attaches importance to its community ecology and hopes to promote broader user participation through incentive measures.

Treasury - 20%
The financial part is usually used for the long-term development of the project, such as paying operating expenses, fund reserves, expansion plans, and strategic partnerships, etc. A common proportion is 20%, indicating that the project has certain financial resources to support future development.

Public Distribution - 15%
Public distribution is usually for public sales or airdrops, aimed at attracting investors and expanding market influence. This portion is relatively small, which may indicate that the project team wants to maintain a certain degree of control and stability in token circulation.

Liquidity - 10%
The liquidity part is used to ensure the stability of market transactions and ensure sufficient liquidity for token trading. The allocation of 10% liquidity is moderate enough to meet the basic liquidity needs in the market.

The MELANIA token team has adopted a strict lock-up plan for token distribution, ensuring that team members cannot sell tokens at will for a certain period of time, thereby avoiding market instability. The specific arrangements are as follows:

  • Day 1 to Day 30: Initial lock-up period.
  • Day 30: Release 10% of team tokens (3% of total supply).
  • Months 2 to 13: The remaining 90% of the tokens will be released linearly, with approximately 2.25% of the total supply being released each month.
  • 13th month: fully unlocked.

This plan not only ensures the team's long-term commitment, but also helps to gradually release the token supply, avoiding excessive market fluctuations.

MELANIA Token Purchase Issue

Many users lost a large amount of funds when purchasing MELANIA tokens due to on-chain clippers (MEV bots). For example, the image below shows an address spending 50,000 USD on SOL but only obtaining 187 MELANIA coins (currently worth around 2,000 USD). Therefore, when participating in the highly popular Meme token frenzy, users should pay attention to setting the slippage and GAS for purchases, and try to avoid significant financial losses caused by MEV bot attacks.

Image source: https://x.com/haze0x/status/1881114381586674144/photo/1

The Gate.com Innovation Zone launched the global premiere of the 'Melania, the Token of Donald Trump's Wife' (MELANIA) at 8:50 (UTC+8) on January 20, 2025. It has now officially launched on the Gate.com spot trading section, supporting users to trade at limited prices to avoid MEV risks. Click the link to jump directly:https://www.Gate.com/trade/MELANIA_USDT


Source:Gate.com

Summary

The MELANIA token launched by Melania Trump is not only part of personal brand building, but also promotes innovative attempts of digital currency and cultural interaction. Through strict team lock-up plans and token release arrangements, the MELANIA token is expected to maintain a relatively stable market performance in the future. In the current celebrity token frenzy brought by TRUMP and MELANIA tokens, investors need to be cautious of market fluctuations and potential trading risks.

Author: Max
Reviewer(s): Wanyne
Disclaimer
* The information is not intended to be and does not constitute financial advice or any other recommendation of any sort offered or endorsed by Gate.
* This article may not be reproduced, transmitted or copied without referencing Gate. Contravention is an infringement of Copyright Act and may be subject to legal action.

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