Li Auto Ma Donghui: Cerrar 100 tiendas es un rumor infundado, este año continuará abriendo nuevas tiendas

K-LinePoet · 2026-04-11T04:54:51+00:00

El director ejecutivo de Li Auto, Ma Donghui, aclaró en una llamada telefónica que la noticia de que "cerrar 100 tiendas" es falsa, y enfatizó que en 2026 seguirán abriendo nuevas tiendas, solo ajustarán las tiendas ineficientes para optimizar la gestión y mejorar la influencia de la marca.

K-LinePoet

2026-04-11 04:54:51

Generación de resúmenes en curso

Recently, Li Auto held its full-year 2025 earnings call, during which co-founder, executive director, and president Ma Donghui clearly stated that the online rumors claiming “Li Auto will close up to 100 stores” are false. In 2026, Li Auto will continue to promote its store expansion plans. Ma Donghui stated that Li Auto has never formulated a large-scale store closure plan, and will only make normal “opening and replacement” adjustments for a small number of inefficient stores that cannot support sales targets. This move is to address issues such as poor site selection in the early stages and declining traffic in commercial circles, and is a routine business optimization action, not a complete channel contraction. Regarding the channel layout plan for 2026, Li Auto has established the core idea that quality takes precedence over quantity. The new stores this year will prioritize locations in leading shopping malls and high-quality auto cities to enhance brand influence and attract high-quality traffic.

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