Just read that Giancarlo Devasini, this legendary crypto entrepreneur, has now joined Juventus. A five percent stake for around 47 million euros—not bad for a man who has helped shape the stablecoin world.

What fascinates me: Devasini seems to come out of nowhere, so to speak. At 61 years old and with an estimated fortune of over 9 billion dollars, he is now one of Italy’s richest. His company Tether has created the world’s largest stablecoin and, in the process, manages more than 140 billion dollars in transaction volume. That’s real power in the crypto space.

The interesting part is the context. Normally, when you see major investments in European football clubs, you see sheikhs and oil billionaires. That a crypto mogul like Giancarlo Devasini is stepping in here signals that digital assets have long moved into the mainstream. Tether is based in El Salvador, but it has global reach—more than 350 million users worldwide.

What’s also interesting: reports suggest that Tether now holds more U.S. government bonds than some countries. That shows how much capital is really flowing here. And Devasini doesn’t seem to be stopping at Juventus—recently, another 775 million dollars flowed into other projects as well.

The irony of the story: Giancarlo Devasini lives relatively modestly. In Lugano, he rents a three-room apartment for little money and gives hardly any interviews. Now he is symbolically returning to his hometown of Turin—but as one of the most influential men in the crypto market. This is the new power of this decade—not noise, but real financial substance.