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This article starts with the mystery box craze of the Web2 era, exploring its conferred scarcity value and aspects of social identity, and further extends to the NFT mechanisms, interaction methods, and rights structures of the Web3 era. It also analyzes how to build a community that resonates with people to promote deeper interaction and participation.

AON is a global risk management and insurance brokerage company that mainly provides businesses with insurance brokerage, reinsurance, corporate advisory, human capital management, and risk solutions. AON’s core business model is not to sell insurance products directly, but to help companies assess risk, design insurance structures, and connect with the global insurance market.